Life — October 26, 1911 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire page** — it's a straightforward advertisement for the Locomotile automobile company. The page features a 1912 Locomotile "Six" model positioned before a classical civic building, accompanied by descriptive text highlighting the car's "Ten Inch Upholstery" as a major selling point. The ad emphasizes comfort as a key feature, claiming the upholstery absorbs shock so effectively that passengers needn't worry about rough roads or streetcar tracks. The copy suggests that once customers experience the Locomotile, "no other make will quite suit you." This represents early automotive advertising strategy — marketing luxury and comfort rather than mechanical specifications to appeal to affluent buyers.