Life, 1911-10-26 · page 3 of 50
Life — October 26, 1911 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward advertisement for the Locomotile automobile company. The page features a 1912 Locomotile "Six" model positioned before a classical civic building, accompanied by descriptive text highlighting the car's "Ten Inch Upholstery" as a major selling point. The ad emphasizes comfort as a key feature, claiming the upholstery absorbs shock so effectively that passengers needn't worry about rough roads or streetcar tracks. The copy suggests that once customers experience the Locomotile, "no other make will quite suit you." This represents early automotive advertising strategy — marketing luxury and comfort rather than mechanical specifications to appeal to affluent buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TEN:-INCH UPHOLSTERY Ten Inch Upholstery is used on all closed car models of the 1912 Locomobile “Six.” It is the most important improvement ever made in the direction of comfort in automobiles. It so completely absorbs » shock and vibration that your chauffeur does not have to slow up for cross-walks, car-tracks, or rough spots in the streets. You can hardly realize that there are any rough spots—so delightfully does the car ride. Once you have tested the Locomobile “Six” Limousine, no other make will quite suit you. The Locomobile Company _ Washington | ot America SanFrancisco \ il Pr BRIDGEPORT, CONN. Cetlaod comicbooks.com