Life, 1911-10-26 · page 2 of 50
Life — October 26, 1911 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the Stevens-Duyea Six, published in *Life* magazine. The image shows an early-1910s touring car with three well-dressed passengers driving past desert scenery (cacti visible). The ad emphasizes the vehicle's engineering: a "unit power plant" mounted on "three points" for maximum efficiency and minimal friction. The "Three Point Support" logo appears on the radiator and hub. The ad copy targets leisure travelers, promising "supreme satisfaction in touring" through superior motor flexibility and reliability. This represents typical early automotive advertising—emphasizing technical innovation and the leisurely lifestyle new cars enabled for wealthy Americans. The desert scene suggests adventure and travel capability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"LIPS: StevensDur Model AA Six-cylinder ‘orpedo 43.8 H. P, Look for this ‘on the radiator and on the hub FOR supreme satisfaction in touring: the Stevens-Duryea Six. With its “unit power plant” mounted on “three points,” it has the maximum of power efficiency, the minimum of friction and strain, and a motor flexibility that is truly delightful. Our booklet Stevens-Duryea Company, Chicopee Falls, Mass. inter is really comicbooks.com