Life, 1911-10-12 · page 46 of 48
Life — October 12, 1911 — page 46: what you’re looking at
What you’re looking at
This page is primarily **advertisements and book reviews**, not satirical content. There are no political cartoons or caricatures to analyze. The page features: **Advertising:** The Rauch & Lang Carriage Company promotes electric automobiles (a then-modern technology), emphasizing mechanical perfection, luxury upholstery, and battery options. Old Overholt Rye whiskey advertises its century-long reputation. French's "Whitire" tire coating promises to keep cars looking pristine. **Content:** A "Books Received" section lists recent publications from major publishers like Century Co. and Broadway Publishing, representing popular contemporary literature—titles suggesting adventure stories, romance, and humor typical of early 1900s readers. **Historical Context:** This reflects 1911 America when electric cars competed seriously with gasoline vehicles, whiskey was legal and heavily advertised, and advertising emphasized luxury and refinement for affluent readers of *Life* magazine. There is no satire or political commentary visible on this page—it's a standard magazine layout mixing commercial advertising with cultural content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ment. E are building electrics that are perfect mechanically—that an engineer will en- dorse at first sight—that in finish and style are the height of refinement and dignified elegance. You can have shaft or enclosed chain drive. Longer wheel base—body larger in size— inside roomier, with the same luxurious uphol- stering, A dropped frame allows easier entrance and exit and adds to the general appearance. Exide “Hy-Cap” batteries, standard equip- The new “Ironclad” Exide or Edison batteries can be furnished. Special Electric Pneumatic, or Rauch & Lang Motz High-Efi- ciency Cushion tires, optional. Our agents in all the principal cities will gladly demonstrate, or we'll send our catalog ¢ on request. THE RAUCH & LANG CARRIAGE COMPANY 2299 West 25th Street, Cleveland, Ohio Books Received Who? Whence? Where? by Pedro Batista, M.D. (Broadway Pub. Co. $1.00.) Hildegarde and Other Lyrics, by Mar- garet Holmes Bates. (Broadway Pub Co. $1.00.) Young Crusoes of the Sky, by F. Lovell Coombs. (Century Co. $1.50.) The Forest Castaways, by Frederick Orin Bartlett. (Century Co. $1.50.) Toddie, by Gilbert Watson. (Century Co. $1.20 net.) THE WILLIAMB PRINTING COMPANY, The Sick-a-Bed Lady, by Eleanor Hal- lowell Abbott. (Century Co. $1.30 net.) Team-Mates, by Ralph Henry Barbour. (Century Co. $1.50.) Athonia; or, The Original “ 400," by H. George Schuette. (The Lakeside Co., Manitowoc, Wis.) Freshman Dorn, Pitcher, by Leslie W. Quirk. (Century Co. $1.50.) Dorothy, the Motor Girl, by Katharine Carleton. (Century Co. $1.50.) The Lyrics of Eliza, by D. K. Stevens. (Century Co. 60 cents.) “The Years five added Lustre to the N eres Old Overholt Rye “Same for 100 years"’ A pure bonded whiskey of fragrant boquet, full, rich body and absolute uniformity. It'll be worth your while to order Overholt by name A. Overholt & Co. Pittsburgh, Pa. Stories of Useful Inventions, by S. E. Forman. (Century Co. $100 net.) For Zion's Sake, a Tale of Real Life, by Frank Willoughby. (Broadway Pub. Co. $1.50.) (A.C $1.35.) merson's Wife and Other Western Stories, by Florence Finch Kelly. (A. C. McClurg & Co. $1.25 net.) Mary Midthorne, by George Barr Me- Cutcheon. (Dodd, Mead & Co. $1.25.) Undine, An Experience, by Clarine Stephenson. (Broadway Pub. Co. $1.00.) Eureka, by Samucl Henderson New- berry. (Broadway Pub. Co. $1.00.) Arthur St. Clair, by S. A, D. Whip- ple. (Broadway Pub. Co. $1.50.) Your Tires Wear , Longer And whole car looks spick and span after tires are coated with French’s London White “Whitire” (Trade Mark) Universally endorsed by those who take applied. oF § months, $1.00, Sy foe Special Trial Can shough fortunes DOG New YORK a s | @ pride in the appearance of their car. 2 s comicbooks.com