Life, 1911-10-12 · page 45 of 48
Life — October 12, 1911 — page 45: what you’re looking at
What you’re looking at
This page combines **advertising with satirical content** typical of Life magazine's format. The main content features two advertisements: 1. **Schlitz Beer ad** (dominant): Positioned as corporate messaging boasting of industrial scale ("a million barrels a year") and manufacturing purity standards. The circular illustration shows a beer bottle with globe imagery, emphasizing global reach. This appears straightforward advertising rather than satire. 2. **Manning-Bowman Coffee Percolators ad** (left sidebar): Standard product advertisement highlighting convenience features. The **satirical content** consists of three short pieces: - "The Deeper Thought": A philosophical anecdote about illusion versus reality (from Oriental poetry) - "A Limit to All Things": A brief story mocking the unpopularity of a theater production - "Medical Repartee": A joke about an incompetent medical student The page primarily serves as **advertising space**, with satirical vignettes filling gaps—typical of Life's mixed-content approach. The satire targets pretentious theater and medical pomposity, not the advertisements themselves.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Deeper Thought Sonkara Atchareya held the wise man’s faith, That naught is real here, but empty as a wraith. One day a hostile Brahmin to his friends observes, “Drive we an clephant towards him, and if he swerves, He is a hy ite; if not, he is a saint.” to ride him down they made Sankara fled aside at once. They ask, O why n Say: |} a mere illusion did you stoop to "Business| ye” 1 ior Sankara says, “ There was no elephant, nate to get no flight; ow, asit will I The whole was no! but a dream’s sin gett ‘ters for tha deceptive sight olume IT Correspond,| -ven thoags| fl) umes I and t is word Schlitz was brewed first in a hut over sixty years ago. Now our output exceeds a million barrels a year. Our agencies dot the earth. More and more people every year are demand- ing Schlitz—Schlitz in Brown Bottles. In our brewery we spend more on purity—in time—in skill— in money—than on any other cost in our brewing. We scald every tub, keg and barrel—every pipe and pump— every time we use it. We wash every bottle four times by machinery. Even the air, in which the beer is cooled, is filtered. E Retailer rmation ~ If you knew what we know about beer, you would say ‘‘ Schlitz— A oOo to com Wave Good Coffee Always Schlitz in Brown Bottles. Letters | [Manning-Bowman Percolators insure uniformly | r } steers ‘offee, clear, rich, full-flavored, healthful. | he liquid coffee never remains in contact with | Order a case from your dealer today. the grounds, never becomes rank or bitter, no} ‘ patter how long it stands. They make coffee See that crown or cork is kly, starting with cold water. They are branded ‘‘Schlitz.”” ample and easy to clean—no valves, no clogging 2 f6n. 4 handy as an ordinary pot. -. The Beer ks aM ee anning- /That Made Milwaukee Famous cles owman | A. Limit to All Things Medical Repartee | fan") = Coffee Percolators i The following story, illustrating the A candidate for medical honors, hav- are made in over a hundred styles | unpopularity of the New Theat one ing thrown himself almost into a fever oe and sizes, solid copper, nickel, sil- of the masterpieces of the justly cele- from his incapacity for answering the . ver plate and aluminum, brated Ben Trovato. The wife of a box- questions, was asked by one of the pro- Atleading dealers. Write for Free holder was engaging a cook. She easily fessors: “How would you sweat a pa- ‘ : a ent for the rheumatism?" He replied : Rect settled the matter of hours and after tient ” ecipe BookandCatalogueNo.K26. noons out; but on one point she was “1 would send him here to be exam- MANNING, BOWMAN met with the firmest opposition. “ This ined.” & COMPANY I will not do,” the mechanic of the Meriden, Conn. said, “I will not okkepy yer Wroxcs may right themselves, but cee Men x a New Theayter.” usually not in the lifetime of the —World’s Work, wronged. Clever comicbooks.com