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Life, 1911-10-12 · page 33 of 48

Life — October 12, 1911 — page 33: what you’re looking at

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Life — October 12, 1911 — page 33: Life, 1911-10-12

What you’re looking at

This is primarily a **product advertisement**, not satire or political commentary. It promotes the Warner Auto-Meter speedometer/odometer to early motorists (circa 1910s-1920s). The page's humor is gentle and practical rather than satirical: it highlights how reliable speed indicators solve a real problem for automobile tourists—getting lost. The anecdotes (a Detroit manufacturer successfully driving to Iowa as a first-time driver; a Chicago family reaching San Francisco) celebrate automotive independence and the freedom of the open road. The advertisement emphasizes that Warner instruments were standardized and used to survey official route books, making navigation possible without asking for directions—a notable achievement when automobile travel was still novel. The appeal targets affluent motorists proud of their self-reliance and adventurousness. No identifiable political figures or caricatures appear. This is commercial copy showcasing early 20th-century American optimism about automobile technology and leisure travel.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

7 invol- lover. je over ; from se and al nured, ickted ulping simul- r last with 1s by t de ness spect cells did ried i SESE ae 2 | ad How to Motor An ywhere Without Asking a Question ers, ‘There are today available a number of route books which give the correct speed indicator mileage at every landmark, railroad or change of direction. All of these route books which have been adopted as “official” by the Automobile Clubs (and most of the others) have been laid out with the Warner Auto-Meter, “The Aristocrat of Speed Indicators.” Because exhaustive tests proved to the Road Map that every Warner was just like every other, and that the mileage shown by the Map Car Warner would appear on the trip dial of every other Warner that ever passed that point. Note How Touring With a Warner Works Out in Practice. We could easily fill this space with touring experi- ences, all leading up to the same conclusion—hundreds of miles of absolutely unknown territory traveled with- out a single direction asked, even in the large cities. A couple will suffice. The first week in June a millionaire manufacturer of Davenport, Iowa, while in Detroit, bought a popular priced car to “drive himself.” The first time he ever took hold of a steering wheel was on this car, in the out- skirts of Detroit. His lessons gave him the “ bug” to such an extent that he determined to drive home to Davenport. So he bought an Official Route Book and a Warner and made the whole distance without asking a single question. At Every Direction the Warner and the Route Book Corresponded Exactly. A few days ago we met a Motor Enthusiast in Chi- cago en route for San Francisco with his wife and son. FREE TO AUTOMOBILISTS. A vest- ODAY a motorist can tour from other without asking a question as It is Simple WARNER AUTO-/METER ¢ “The Aristocrat of Speed Indicators” The Warner can be secured through reputable Automobile dealers in any city or town in the United States. Warner branches are maintained in all the principal cities for the convenience of these dealers and their custom- Inquiry to Beloit or at our branches is invited for Warner literature. Warner Instrument Company Main Offices and Factory 1188 Wheeler Avenue, Beloit, Wisconsin Branch Houses Maintained at one end of the United States to the to route and without losing the road. and Easy— He had never been more than a short distance away from New York before. He had not been compelled to ask a direction up to that time—nor will he the remainder of the distance. If every owner of a car could have listened to his enthusiastic eulogy of a Warner, they would never again be satisfied with an inferior indicator. An Exclusive Warner Refinement Which Adds Still Further to the Joys of Touring. All Warner instruments of the dial type (see illustra- tion) have two resetting buttons for the trip mileage figures. One resets the figures to 000.0 with a single turn, The other works on the tenths of a mile only, mak- ing it possible to turn up any desired mileage on the trip scale. This makes it possible to drive around the boule- vards or through the parks at any point and then in a few seconds set the mileage back to correspond with the Route Book readings. Those who tour regularly will appreciate this refine- ment. Those Who Select Unreliable Indicators Be- cause of Low Price are Missing the Big Joys of Motoring. The Warner was selected for surveying the routes in these different Route Books because unvaryingly accur- ate and reliable. Every Warner was found to indicate exactly the same as every other. No two indicators of other makes indicated the same. You should have a Warner on your car to interpret these routes for the same reason, if you do any touring If you don’t tour you are missing the most fascinat- ing part of motoring. tires, gasoline, oil, repairs, etc. Sent ‘incinnati i it | r PRE eelne lls Fepairs, etc. | Sent Cincinnati Detroit, Los Angeles Pittsburgh ; | Model M2,Price $125 | Address M.A. Little, Booklet Department, | Buffalo Cleveland Indianapolis New York Portland, Ore. St. Louis kes Mode!s from $50 to $145 | arn : 4 Wiig CORRE eet Canadian Branch, 559 Yonge Street, Toronto, Ontario ae) See Ctaoree | oe) 7 ss. comicbooks.com