Life, 1911-10-12 · page 31 of 48
Life — October 12, 1911 — page 31: what you’re looking at
What you’re looking at
This is a **beauty product advertisement**, not a political cartoon. It promotes Woodbury's Facial Soap, claiming over a third-century of use. The page features a photograph of a woman demonstrating proper nail care: soaking nails in hot soapy lather, then gently pushing back cuticles with a towel rather than steel tools (which allegedly cause white spots and hangnails). The advertisement emphasizes that while the soap costs 25 cents per cake, customers won't hesitate after trying it. It offers free and low-cost samples and instructional materials about skincare. The soap bar image includes John H. Woodbury's portrait—the apparent founder or namesake product. The messaging targets middle-class women concerned with grooming standards of the era, positioning proper nail and skin care as achievable through this commercial product. There is no satire or political content visible on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
For over a third Of a century Woodbury's has been the skin soap. NENG SON ae Softens the cuticle Soak the nails for five minutes in a hot lather of Woodbury’s Fa- cial Soap. Its lather softens the hard skin around the nails. Then it is easy to push it back gently with a towel. This obviates the use of any steel which is what causes white spots, by injury to the base of the nails. People who use this treatment find ita simple matter to kee the skin around the nail smoot and in perfect condition, abso- lutely free from hangnails. Get a cake of Woodbury’s to- day and begin to get its benefits. Wopdbusys Facial Soap is 25c a cake but no one hesitates at the price after their first cake. Write today for Samples For 4c we will send a sample cake. For 10c samples of Woodbury's Facial Soap, Woodbury's Facial Cream and Woodbury's Facial Powder. For 50c¢ a copy of the Woodbury book on the care of the skin and scalp and samples of the Woodbury preparations. The Andrew Jergens Co. 2605 Spring Grove Avenue Cincinnati, Ohio Woodbury’s Facial Soap For sale by dealers everywhere comicbooks.com