Life, 1911-10-05 · page 50 of 50
Life — October 5, 1911 — page 50: what you’re looking at
What you’re looking at
This is a straightforward **advertisement**, not satire or a cartoon. It promotes Belle Mead Sweets, a confectionery company based in Trenton, New Jersey, advertising their chocolates and bonbons. The ad features a product photo showing an elegant tiered candy box with multiple drawers displaying assorted chocolates. The marketing copy emphasizes "Purity" and appeals to "exclusive taste," positioning the product as premium candy available at better drug stores for "a dollar the Pound"—a significant price point for 1911. The company logo (BMS in a shield) appears at bottom. This represents typical early-20th-century advertising: product-focused, emphasizing quality and social status, and utilizing drug stores as primary retail distribution channels for confectionery goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE: Cetober 5; 191) Belle Mead Sweets ———— is Chocolates | -" and Bonbons_ | oo Pioneers in Purity, they appeal to the ex- PAN clusive taste. A dollar the Pound at the Shad better drug stores. Belle Mead Sweets, BWW 81 West End Ave., Trenton, New Jersey. “S» comicbooks.com