Life — October 5, 1911 — page 49: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ings,” Limself, uge lie smoke smile, | . “the world? MM, XUM Thirty-two years ago the Wizard of Menlo Park dreamed his great dream which has now come true—Electric Light for Everybody. When Edison invented the elvetric incandescent lamp This lamp almost materialized the Dream—but thousinds journeyed to Menlo Park to see “the light that filament was brittle—and the cost was high burned without air.” Both these obstacles are now cleared away. First Edison put a Tittle paper horseshoe filament, that he brilliant invention has resulted in the production of a dr. had carbonized, into a glass bulb and_ pumped the air wire stronger than steel, ‘This. wire is used 10 minke Next he passed a current of electricity through this horsesho« flarecats. in Edisan'Mazdailainps THE DREAM The filament or “burner™ in Edison Mazda lamps Is it plowed white hot, lighting up the durkened room, an- — is so sturdy that hundreds of thousands are in use other light glowed in his face, for ke saw the revolution that tiny under severe and trying conditions, even for lighting bulb would bring about in the world's sunless hours railway trains and automobiles. But the first lamps of 16 candlepower uscd up 100 watts Next-—of prime importance—the full advantage of the of electricity 32 %earsAgo. — General Electric Company's r d of manufacture has Slowly, as improvements came. the amount of light was heen given to the pt increased. Six years ago people thought the limit was r 4 . . for the close of the first: quarter-cei i = | And the present price of the perfected Edison rated by the advent of the m Mazda lamp is about one-half that of the first the same amount of electricity. it gs than twice brittle tungsten lamp. ight of that first wonderful lamp. ‘ . The Dream Comes True The Revolution So, with lower cost and a better lamp, Edison's dre Suddenly another invention in electric lamps revealed the the Sun's Only Rival has come true. The waiting millions dawn of a new era in electric lighting—tnseen in the dreams can be served now that electric light: costs so lithe and of anyone--except Edison nyor E : test Edison This was the Tungsten filament lamp which—instead of 4 bate . . jazda Lamp with the original 16 candlepower—or the fancied limit of go candle. MS VES TUBA ME ofiice, your store, vour factory at a price vou have been power—gave actually So candles of light from the same Micteesi waiting for. if you use the latest invention—Edison Mazd 100. watts nps, made only by the General Electric Company ~o much Now. you can have Electric Light in your home, your Buy these Lamps and see how Edison’s Dream has come true for you. Sold by Electric Light Companies and Dealers everywhere. General Electric Company Main Lamp Sales Office: Harrison, N. J. Principal Office, Schenectady, N. Y. Sales Offices in the following Cities: Look for this Gener Flectete Guarantee of Excellence Frerything Blectrical, comicbooks.com