Life, 1911-10-05 · page 44 of 50
Life — October 5, 1911 — page 44: what you’re looking at
What you’re looking at
This is not a political cartoon or satire—it's a straightforward advertisement for Vogue magazine's subscription service. The page promotes Vogue's "Autumn Dress Materials and Pattern Number," highlighting new Paris fashions featuring luxurious fabrics like metal-woven materials, double-faced broadcloth, and embellished laces with fur accents. The two illustrated figures in the upper corners appear to be women modeling fashionable autumn dresses, showcasing the "Oriental splendor" and elegant styling the advertisement promotes. The coupon at the bottom offers a subscription: readers can mail $2 to receive twelve consecutive issues of Vogue, beginning with the autumn dress materials edition. Each upcoming issue targets seasonal interests (winter fashions, Christmas gifts, spring patterns, etc.), running from October through March. This represents early 20th-century magazine marketing—using coupons and installment offers to build sustained readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE: VOGU Autumn Dress Materials €§ Pattern Number Splendid fabrics and daring color effects distinguish the new Paris creations. Read about them in VOGUE'S Autumn Dress Materials and Pattern Number. Secure without delay a copy of the Autumn Dress Materials and Pattern Number of Vocue. In this number you will find the newest of the new fabrics—the supple, metal woven materials that lend a gleam of Oriental splendor to the mode—smart new double- faced effects in broadcloths, serges, satins and velvets—the clever ming- ling of the new laces etched here and there with narrow lines of fur. Use the Coupon and Receive Oct. Ist Oct. 15th Nov. 1st Nov. 15th Dec. 1st Dec. 15th Dress Materials and Patterns, Autumn Shopping, Winter Fashions, Dramatic Number, Christmas Gifts Number, Christmas Number, COUPON Vocue, 443 Fourth Avenue, New York. For the remittance of $2 enclosed send me your next twelve issues, beginning with the Autumn Dress Materials and Pattern Number. Name. Street City And Patterns ! VocuE In the notable array of then, the new designs pictured in this number are embodied all the smart touches that characterize the sea- new son’s mode. Be sure to get this number. It has a two-fold fabrics and the patterns. interest—the Get a copy from your newsdealer (price 25 cents) or mail us the coupon at the foot of this page. these Twelve Issues of VOGUE. Motor Car Number, White and Southern Fashions, Jan. ist Jan. 15th Smart Fashions for Limited Incomes, Feb. 1st. Spring Forecast Number, Spring Pattern Number, Spring Dress Materials, Feb. 15th Mar. 1st Mar. 15th Use the Coupon op- posite. Tear it off, fill in your name and ¥ address, enclose two dollars and mail today. t f | t