Life, 1911-10-05 · page 43 of 50
Life — October 5, 1911 — page 43: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main feature is a **promotional advertisement** for Angelus player-pianos, featuring renowned opera singer Enrico Caruso. The ad claims Caruso voluntarily purchased an Angelus—his first and only player-piano—as a testament to its superior quality and artistic capability. A photograph shows Caruso in operatic costume (as Dick Johnson from Puccini's opera). The advertisement's strategy is to leverage Caruso's fame and credibility: by presenting his choice as *voluntary* rather than paid endorsement, it suggests objective artistic judgment rather than commercial promotion. The page also contains: - A **Cheney Silk advertisement** (left column) - A **"Books Received"** literary review section - Two **U-All-No mint product ads** - Two brief **humorous anecdotes** ("Winning His Fish," "The Prolongers of Time") No political satire or caricature is present on this page. It's a standard Life magazine advertising and content layout from the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ot rum robable ibition the r hus- te and much 1e man ind ht by speeek a cer. 0 read The author $5 the seconil nsipid. very eat it 1 the sold, s, the from rich S st tiberat doz wilt be sent for 10.cents. LIEB ¢ aG CHENEY SILK are now being shown in a pleasing variety of rich weaves in fashionable plain colors, harmonious com- binations and new stripe pattems. All-silk, tubular, reversible and_pin-proof. Sold by leading Furnishers and marked Cheney Silks in the neckband. CHENEY BROTHERS Silk Manufacturers 4th Ave. & 18th St, New York 3 Books Received The Conflict, by David Graham Phil- lips. (D, Appleton & Co. $1.30 net.) ol Christmas Carol, by Charles Dick- ens. (T. Y. Crowell Co. $1.50 net.) Dividing Waters, by 1. 2 ( Bobbs- Merrill It Gooa Old Siwash, (Little, Brown & Co. $1.25 net.) Son,” by Ethel Train. (Charles Scribner's Sons. $1.20 net.) The Man Who Could Not L Richard Harding Davis. (Charles ner’s Sons, $1.25 net.) That Reminds Me, (A Book of After- Dinner Stories. Published by H. M. Caldwell Co., Hoston, Mass., and New York City.) Poems, by Madison Cawein. (The Mac- Millan Co. $1.35 net.) Her Roman Lover, by Frothingham. (Houghto Roston, Mass, $1.25 net.) The New Italy, by M. E. Wood. (G P. Putnam's Sons.) The Conquest of by s WY Courtney. MacMillan Co. 125 net.) Pure Foods, by John C. Olsen, M.A. Ph.D. (Ginn & Co.) *AFTER DINNER MINT: is a delicious confection at any time—pure, fresh, dainty—no mint candy is so grateful to the palate. ald only in tin boxes = Never _in_ bulk 4 or VeALL:NO We also manufacture “e *U-ALL:~NO- “MINT CHEWING GUM: Send cents for a package. MANUFACTURING CO. OF AMERICA deus. 120 lade a “|Caruso Buys an Angelus —the only player-piano he has ever bought HIS cablegram has been received by The Wilcox & White Company from their London representatives, Sir Herbert Marshall & Sons: “Sold Caruso an Angelus Piano. First and only player-piano he has purchased. Great tribute to artistic supremacy by world’s greatest singer.” Signor Caruso made this choice after satisfying himself that no other instru- ment among the many player-pianos on the market possessed equal flexibil- ity of control or the same marvelous facility of expression for accompanying the human voice in all its work, from the simplest ballad to the most exact- ing operatic “aria.” In its artistic significance, Signor Caruso’s selection of the ANGELUS is one of the most important events in the modern history of music. There is a vast difference in an artist being given an instrument or being paid to use a particular make for adver- tising purposes, and his voluntarily coming forward to purchase the instru- ment he knows to be the best. This action of the world’s greatest singer should serve as a guide to those contemplating the purchase of a player-piano. THE KNABE-ANGELUS :: THE EMERSON- ANGELUS :: THE ANGELUS PIANO THE LINDEMAN & SONS ANGELUS THE GOURLAY-ANGELUS in Canada. THE WILCOX & WHITE CO., Sole Manufacturers Established 1877 Meriden, Conn., U.S. A. Angelus Hall Regent Street Caruso in the character of Dick Johnson, in Puccinni’s O} Sat Giclop tie Golden Weer e * PTO Winning His Fish Philoxenus, the poct, was dining with Dionysius. Observing a large mullet placed before the host and a small one before himself, he took his fish in his hands and applied it to his What are you doing?” asks “Tam writing a poem on as just asking some information about Nereus. But my fish tells me it was caught too young and never went in Nereus’s ‘train. Yours, it says, is older, and knows all that I wish to learn.” Dionysius laughed and sent the poet his big fish. —.ltheneus, 389 The Prolongers of Time Sorrow, suspense, desi These four can n Long as the shadow of a, spear. and fear— lay appear —From the Oriental. A xieit man proposed to a covetous. greedy wretch to make him a present . would let him beat him to death, The miser mused upon it for a long while; at last, raising his head, “No,” says 1 © me twenty- five pounds and b e till I'm half dead. What do you say?” comicbooks.com