Life — October 5, 1911 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life is Now Selling Like a House Afire If you are already a subscriber what more gracious office could you perform for a friend than to send him LIFE for three months? = It_ will remind him pleasantly of you every week during this period. Subscription $5.00 Canadian $5. Envy Not Thy Neighbor Who, seeing that LIFE is be- ginning to issue inside pictures in color, betaketh himself forthwith to his local bank and, drawing a One Dollar bill from his store, therewith attacheth his name and address to a LIFE coupon, and straightway is rewarded for his slight trouble by a unique sensa- tion. He, meseemceth, is ahead of thee one week, but thou mayest catch up at once if thou followest his example. The coupon below hath been thoughtfully placed on this page for thy especial benefit. On all News-stands Every Tuesday Ten Cents ‘2 Foreign $6.04 Enclosed find One Dollar (Canadian $1.13. Foreign $1.26). Send Lire for three months to Open only to new subscribers ; no subscription renewed at this rate. This offer is net. LIFE, 17 W. 31 Street, New York comicbook $.co