Life, 1911-10-05 · page 38 of 50
Life — October 5, 1911 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising** from an early 20th-century *Life* magazine, with one satirical poem embedded. The main content consists of product ads (White Rose Glycerine Soap, Cornell Cottages, Eux-e-sis shaving cream) interspersed with two prose/poetic pieces. The satirical element appears in the lengthy poem titled **"Beautiful Forever,"** which mocks **women's vanity and excessive ornamentation**. The speaker criticizes ladies for: - Piling up their hair with dyes and pomades - Wearing excessive jewelry and heavy earrings - Obsessing over fashion and appearance The poem uses classical references (Ovid) and concludes with a biting comparison: women are like "peacocks in their gay and glittering dresses," strutting about, unaware their "successful efforts only render them absurd." The satire is **misogynistic by modern standards**—mocking women for caring about appearance while simultaneously *selling beauty products* on the same page, creating ironic commercial contradiction typical of early *Life* magazine's satirical approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
But our mothers—we'ye no matrons give us very different daughters, You adorn yourselves, young ladies, in each fashion’s Building up your hair in’ masses, { with dye, pomade and } ng every finger in a heap of gems and gold. Then your necklaces are decked with many an oriental jewel; 5 In your cars are heavy earrings Food for Reflection which you scarce know how to CAPE , ——— ; bear. It is much casier to prevent the coming of premature wrinkles cy i than itis to get rid of them after they have appeared. 4711" Still to censure only maidens, would __ be both unjust and cruel, Since your many little weaknesses the stronger gender share. White Rose Glycerine Soap is the greatest aid to this end, and no lady’s boudoir should be without it. “4711 isa real Glycerine Soap—not one in name only. A beautiful skin Lo and a perfect compl ay the rewards for its use. Ask for z ‘ seven-cle avoid substitutes, Sold Everywhere—1se per Ci \il_ your feminine adornments knows 1 Ferd. Milhens, No. 4711 Glockengasse, Cologne o/R., Ger. _ your coxcomb lord and master, a | Not a secret of the toilet need the A U.S. Branch-Milhens & Kropff, New York bride her husband teach; He | In affaires du ca@ur the lady's of the two a trifle faster, } : i Simply modesty’s a virtue that's 4 | alike unknown to cach. House Founded in 1792. | La Though they're buried in the coun- try, women deck and braid their | tresses; | Ti Were they hermits on Mount Athos j they’d get up as heavy swells, } ] : Since a maiden’s brightest’ happiness } Beautiful Forever contered in ten dresses And a sight of their own beauty } Da 1 free version of Ovid's “ De Medi charms the heart of modern camine F lines 1-30. Done_ in helles. Latin about the year 800 of the City | , of Ron ished in the year of | =e | Human beings are like peacocks in Bu yrace 1 ts a free version of | their gay and glittering dresses. ye seen that Proudly strutting you ha overdecorated bird Just so strut the belle and beau, and never one among them guesses T That the most successful efforts only | render them absurd. Garages,Cottages, School Houses,Camps — Portable Buildings of every description| Factory Made at Low Cost. Art Catalog by mail on receipt of 4c stamps WYCKOFF LUMBER & MFG. CO. 425 GREEN STREET, ITHACA, N, No Soap ~ No BRUSH~No Cup You will find shaving a luxary ifyou use EUX-E-SIS (Pr nced UX. 1S) The Great English Demulcent Shaving Cream Soothing to the Tenderest Skin. Saves time—no soap, brush or cup needed—a tube of Eux-e-sis and a razor, that’s all.’ Th celebrated English shaving cream has for a third of a century been used by men of refinement and nice habit. It quickly softens the hardest beard so that you can shave in half the time with twice thecomfort. Leaves the skin smooth and free from irritation. It is a treasure to travelers. Ideal for use with the safety razor. None genuine without the signature Aimee Lloyd in red ink on tube. Sold by best druggists, 45e a tube — extra large, 9% Send for explanatory booklet Park & Tilford, Fifth Avenue, New York Import Agents Manufactured by Almee Lloyd & Co.,London, England some fi moral at .he t might just have been guide to the ladies of New lines of it, although the ittle obvious ite Ladies, I've a little secret for improv- ing the appearance, I can tell you how your beauty you ay treasure up for aye k down on my endeavor you know, must have c nce And be cultivat labor will rey 1. Ceres then the y+ Cultivation sweetens fruits that were originally bitter, Cultivation on the stock will a fai ii int flower. Gild the r i in sunshine shall sce it gl glitter From the black $s up the marble Tryian dyes suffuse the fleeces with ty supernatural, India sends us home her ivory, in Varied forms to glow; True, of old, folks cultivated nothin; hut estates paternal— Not themselves; but then our an cestors, I fear, were very slow In that golden age they tell us dn the matron, round and rosy. Sat and worked from morn to night | and made her fingers very sore: And at eve shut up the lambkins. tended by a daughter prosy. | Even sweeping up the hearth) and cutting firewood. Wh ! a bore! comicbook Meu