Life — October 5, 1911 — page 37: what you’re looking at

What you’re looking at

This page is **primarily advertising** for two products: Peter's Milk Chocolate and Goodrich Road Markers. The left column contains "Rhymed Reviews," a satirical poem titled "Kennedy Square" that appears to mock aristocratic life near Baltimore—referencing characters like "Harry Rutter" and "Colonel Rutter" in humorous verse about balls, honor, and social pretension. The main content features a Goodrich advertisement showcasing their roadside markers (metal signs on posts) that helped tourists navigate American roads. The text emphasizes their nationwide coverage and service quality. A circular Goodrich tire logo and illustration of the road marker itself are prominent. Below is poetry continuing the narrative, likely unrelated to the ads. The page reflects early 1900s American consumer culture and the emerging tourist industry dependent on automobile infrastructure.