Life, 1911-09-21 · page 39 of 52
Life — September 21, 1911 — page 39: what you’re looking at
What you’re looking at
This page contains two distinct elements: social commentary and advertising. **Left side:** An editorial critique of the "hobble skirt," a fashionable but restrictive women's garment popular in the early 1900s. The writer argues it's ugly, impractical, and suggests trousers would be preferable. The accompanying cartoon (bottom) appears to show the absurdity of the garment—a woman in a hobble skirt struggling to walk naturally, contrasted with men moving freely. The caption "Never Look a Gift Horse in the Mouth" suggests accepting fashion regardless of practicality. **Right side:** A Winchester ammunition advertisement claiming government testing proved their cartridges "the most accurate." The ad emphasizes reliability and superiority over competitors. **Context for modern readers:** The hobble skirt restricted leg movement severely; critics saw it as impractical and socially limiting. The page juxtaposes fashion criticism with an ad promoting a product of male-dominated warfare/hunting—reflecting early 20th-century gender dynamics and commercial marketing strategies in *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
on How Long the Hobble . He em Skirt? and ar stopped and let off a lady and some girls in hobble skirts.—News Itens. Surely the average mind that records observations in the streets of New York must make, instinctively, such a distinc tion as is quoted above between the hobble skirted and the free skirted The hobble skirt has neither grace nor mies dignity. It as a queer, vulgar little fash- he jon that has been with us too long and Sis ought to go. A wisp of cloth, stretched wile over the hips and dropping scant and i straight to the ankles! That a skirt? Those lines beautiful? Bless you, no. The girls in the street look queer and amusing 1m these garments, just as the hand-organ monkey looks queer ani sing in his unnatural clothes, but not one hobble-skirted woman in a hun- uite = 7 ay YY-YY) ie dred really looks well dressed, and when | CMOTOLONO ak a lady comes along dressed like a lady, ack in skirts full enough for free movement | ty U. S. res Tes ack een casgph fer grace Mace mh “Cartridges Win The overnment Test : hobble skirted ones look like persons of ¢ a different class. ue een W rern Trousers might be better than these uagraceful, garments. Dr. Sargeant is EXPERTS FIND THEM “THE MOST ACCURATE” quoted as advocating trousers for women, and for some occupations they are more HE tests held recently by the Board of Gov- suitable than’ skirts, But women will ernment Experts to determine the best Seen or unless’ tek ammunition resulted in Winchester rifle car- ently skirts will ain and hob- tridges again being found superior to all other makes. We skirts will go, and the change can’t All Winchester cartridges from the tiny .22 to the big .50 cal- Some) Ago soon, iber, and all Winchester shotgun shells, are made with thesame care, under the same scientific supervision, and of the same hish class of materials as the Winchester rifle cartridges which have won the Government tests two years in succession. A queer thing is “the fashion.” The best dressed women hose that fol- WINCHESTER RIFLE AND PISTOL CARTRIDGES are uniform and reliable. Their accuracy, velocity and pen- etration are unequalled. They are always effective for shooting small game, big game, dangerous game, and for target practice or protection. Use them and attain your highest degree of shooting efficiency. WINCHESTER LOADED SHOTGUN SHELLS are made with the Winchester Patent Corrugated Head, which js far superior to the old English system of metal lining, discarded in Winchester shells years ago. Uniform and sure primers prevent misfires, and the use of the best com- binations of the highest grades of powder, shot and wadding insures even patterns, good penetration and high velocity. BARATHEAS ARMURES Red W Brand of Ammunition Is Sold Everywhere PERSIARS CHECKS rT Helenenelerenerevaieveneceveveleneevererevaere rele otter self ulse. u've low it afar off, never entirely me tr persona! taste into the prevail mode. = cA S S = 5 SG = Fat = 5 6 S Ht Prystciax: 1 don’t understand your case at all. We must wait for the post- mortem examination.—Sourire. CHENEY _ SILK CRAVATS ACCORDION PLEATS BENGALINES Kelieielleeneeeel & Zononomomonomononcwscrscancononsomonononanoncmnomcowomnonancononal! SURAHS, SATINS. FOUR-IN-HANDS BOW TIES MUFFLERS, ALL OUR CRAVATS, ARE MARKED CHENEY SILKS IN THE NECKBAND CHENEY BROTHERS SILK MANUFACTURERS 4TH AVENUE & 18TH STREET NEW YORK “ NEVER LOOK A GIFT HORSE IN THE MouTIt” comicbooks.com