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Life, 1911-09-21 · page 38 of 52

Life — September 21, 1911 — page 38: what you’re looking at

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Life — September 21, 1911 — page 38: Life, 1911-09-21

What you’re looking at

This page mixes a serialized comic story with period automobile advertising. The narrative (left side) depicts a humorous domestic scene: a boy named Bobbie tricks his father into physically attacking his sister's suitor, Mr. Winket, by hypnotic suggestion—a comedic premise relying on slapstick and the father's protective rage toward his daughter's romantic interests. The **Hupp-Yeats Electric Coach advertisement** (center) exemplifies early-1900s automotive marketing, emphasizing safety features—the vehicle's low center of gravity preventing capsizing—and stability. The car is marketed as suitable for families, particularly appealing to safety-conscious buyers. Period advertisements frequently highlighted technical specifications and family security as selling points. The lower advertisements (Rad-Bridge playing cards, Goofee Cigars, Abbott's Bitters) are typical commercial clutter of the era. Together, the page reflects Life magazine's dual purpose: satirical storytelling mixed with revenue-generating advertisements.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Bob! held up his finger authorita tively, Then, with a satisfied smile on his face, he passed out into the hall. He was about to steal back into his room when he heard a peculiar sound. It Th some Su obser must tion hobb! was like a snort. He stopped and thought, And then a crafty smile came over his face “T've just gotter do it!" he whis- pered, and cautiously crept into. the room from whi sound came “ Papal" No answer. “Hey there, papal Say! Mr. Winket is coming to-night, At nine o'clock he is going to kiss sister, Oh, yes he is Now papa, you get there at one minute past nine and give him a swift kick, It will be in the parlor, You've just gotter do it, You can't help yourself You will have an uncontrollable impulse Remember now, you've gotter, you've gotter, you've gotter!" Bobbie's voice, though faint, was qui distinet. He thought he beard his father stir uneasily, but he waited to hear no hand mu not dred a la ins and hob! a di + ung quot five, cight fifty-seven, cight fifty-nine, fa sui Your family will be safe in the then ine and we Bobbie craned his neck over the tran- oce! Bounding up stairs, he went back , cally to await the consequences ad to wait all day, but finally the time arrived. At eight fifty he stationed himself in the hall, Mr. Winket had al A car of French desten ofthe tery Latest fashion, Design protected by letters patent ‘The "Patrician “ (Ittustrated)—100-inch wheelbase: 30 cell 13 plate Exide Hycap battery $2150 F, 0.1. Detroit | stdevant The“ Regent “—S6-Ineh wheelbase: 27 cell 11 plate Exide Hycap battery; $1750 FO. 8, Detroit, ready arrived, ‘The “ Torpedo" —Opea car; folding top, windstield aad lamp equipment; $1650 F. 0. B. Detroit. ‘aus silence inside the root i som. There they were. Hooray! It H I PPy I N I Ss . was working. His sister’s head was pil ah lowed on Winket’s shoulder. » ELECTRIC COACH And then, suddenly, came a sound of hurrying footsteps. Bobbie's father hy managersof the HuppCorporation —_-Hupp-Veats, in addition to the pleasant certainty that I ‘1 é opened the closest touch with te tendencies of cannot and will not overturn, Is more nearly. skid-prool rushed past the stairs. He opened th the busing publi ‘ail parts of the country than any other electric in America, door. And in another instant Winket the plant in Detroit. ‘Thus the Hupp-Veats guards its occupants against the two a oly pursued aman they confirmed the reports we have had that the dangerous possibilitie fconveyance-capsiing [i flew Out of the:hallway, ‘closely’ puct ‘ediction we made tor the Hupp-Yeats is coming true:— and skidding ~ becaus «the bulk of its weight, is | by the enraged parent ‘That the advantages of the Hupp.Veats' low hong body _ Sung close to the ground, Bobbie rushed after them. Then, € $0 Obvious, $0 Noteworthy, that it would establish a No other electric can give you the safety of the Hupp- new school of electric carriage design. ts; bur the Hupp 'Veats affords you all that any other { overcome by his own emotions, he fell ‘The greatest of these advantages is safety— the one factor ic offers, and more:— over Ga the ‘lawi, doubled up. wilh en: to be considered frat and above all else by the man who and elegance: rich interior: a more than hands Fi q 7 buys an electric for his family. ¢ eater or of en Panes RO Sts unusual € Joyment. No less an authority than one of the great tir my oO! peration because of the direct motor-to-axic Ps wever, as come skidding in so far as tires may overcome it—says the We shall be glad to mail to you a copy of our new catalog. he saw Winket disconsolately walking back, evidently to get his hat HUPP CORPORATION pobbie handed him the dollar 110 Lycaste Street - - DETROIT, MICHIGAN / “What's that for?” asked Winket SRANCHES —Buffalo, 1225 Main St: Chicago, 2615 Michigan Ave.: Cleveland, 1992 E. 13th 8t.; Denver, 1620 Broad cel ‘ ht © street MAN) Deteolt, Woodward & Warren Aves. Kanaaa City, 34h & Broadway: Loa Angeles, SIU 3, Olive’ St-: Mlawe- feebly,, under ‘the ‘light ‘of the’ str polls, 1334 Nicoltet Ave.; Phitadelphla, 330 N, Broad St. “You've gotter take it back,” said Bobbie earnestly, “I just couldn't spoil so much fun with money.” TOL. M Winket kiss you to-night at nine o'clock: All the News That’s— Do you hear?” Although Bobbie was young and inex- perienced in matters of this sort, in cus pat ? some unaccountable manner he knew greee. 25 per pack. Gol say that she was resisting him. It was etf- Sears homey net oe need foe "He says he loves me! "—Tit-Bits Sere ale Miles Dept. L.. RADCLIFFE & CO., 144 Pearl 8. New York. _ dent that her subliminal self was on i e . Geeat-Aunt Mary: Why didn’t you guard, So he went over the ground to RAI make sur FOR g MEN OF GRAINS come to sce me with your mother yes- a crday? Did you stay ai eas “Remember, sister,” he whispered, IGARS tera Pie you st it hom “ , 2 Je punishment ? no fooling. It's just got to be done punishment He will ask you and you will yield. Oh, “MADE AT KEY WEST— Saati Boy: No, auntie, as a reward yes, you will, You'll have an uncon- = trollable impulse. You bet that'll settle Maves the best cocktail A pleasing aromatic you. You've gotter, you've otter, ]Wine.spirtand soda bereriges, Appesine. . pot i fal, to use with Grape Fruit, Oranges, Wise Jey. you've gotter Wine Merchan's or Mroemsts, fannie ty mall. 28 atames. CW. ARROTT & (0. Ralsiware. 84 “A. sixteen-page letter from your sweetheart! What on earth does he comicbooks.com