Life, 1911-09-07 · page 4 of 44
Life — September 7, 1911 — page 4: what you’re looking at
What you’re looking at
This is primarily an **advertisement/announcement**, not political satire. The page announces that *Life* magazine will begin publishing its first-ever colored pictures and center-page drawings, starting in October. The illustration shows a figure in formal dress (top hat and coat) holding what appears to be artistic materials—likely representing an artist or editor introducing this new visual innovation. The tone is celebratory: the editors describe this as marking "a new era" and emphasize that colored illustrations will enhance readers' "pleasure and mental and aesthetic satisfaction." The page also promotes subscription options ($5.00 annually, or $1 for a three-month trial) to encourage readers to experience this new feature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If you are not a regular subscriber, you can get LIFE at any news-stand for ten cents. Tuesday noon, everywhere. Subscription, $5.00 Canadian, $5.52 Foreign, $6.04 Colored | Pictures in / fe We've been thinking about a very important thing for some time. We make a rule never to do much thinking without getting results. We believe this time we have results that will send a large ripple of pleasure and mental and esthetic satisfaction over the known borders of the world. In its first issue in October, LIFE will begin the first of a series of colored pictures and publish a colored center-page drawing for the first time in its history. It marks a new era. We love to mark new eras in this office. Whenever we haven’t anything better to do, we take an era down from the closet and mark it new. More next week, Naturally Under these alluring circumstances, you cannot afford just now to miss any number of LIFE that comes out. Every week means something new. Meanwhile, it is absolutely necessary for you to sub- scribe. Family, friends, home, country, Dollar (Can- are as nothing compared with this im- aoe Piese perative duty. Before beginning a year's Send Lire for subscription at five dollars, you may, if three months: you prefer, send one dollar for a three months’ trial subscription by filling in attached coupon and sending us the money. Open only to new subscribers; no subscrip- tion renewed at thisrate. This offer is net, Life, 17 West 31, N. Y. City