Life — September 7, 1911 — page 3: what you’re looking at

What you’re looking at

This page is **primarily an advertisement**, not satirical content. It's a full-page ad for the 1912 Locomotile automobile, published in *Life* magazine. The ad shows a side-profile photograph of an open-air five-passenger touring car beneath trees. The marketing copy claims the 1912 Locomotile "splendidly upholds the reputation of our product for being **The Best Built Car in America**" and touts its "ten inch upholstery and other exclusive comfort-giving features" as making it likewise "**The Most Comfortable Car in America.**" The Locomotile Company of America, based in Bridgeport, Connecticut, lists offices in major cities (New York, Boston, Philadelphia, Chicago, Washington, San Francisco). This reflects early automotive advertising's emphasis on comfort and quality craftsmanship as selling points to affluent consumers.