Life — August 10, 1911 — page 6: what you’re looking at

What you’re looking at

# Warner Auto-Meter Advertisement Analysis This page is primarily **advertising, not satire or political commentary**. It's a full-page ad for the Warner Auto-Meter, a speedometer marketed as a quality indicator for automobiles. The ad argues that a car's speedometer reflects manufacturer reliability—a "hall-mark of quality." It targets buyers uncertain about vehicle quality, claiming the Warner Auto-Meter's presence indicates good engineering throughout the car. The ad emphasizes the device's accuracy and sensitivity as proof of superior craftsmanship. The page includes images of the actual meter and promotes the New Model M2 ($125). The bottom lists the Warner Instrument Company's headquarters in Beloit, Wisconsin, and branch locations across major American cities. There is no political cartoon or satire present—this is straightforward early-1910s automotive advertising.