Life, 1911-08-10 · page 5 of 40
Life — August 10, 1911 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content is a full-page ad for United States Tires, emphasizing their strength and reliability for motorists renewing tire equipment. The left column contains a humorous essay titled "Man and His Pockets," satirizing how men accumulate excessive items in their suit pockets—watches, keys, coins, cigars, and other objects—creating an inefficient burden. The piece gently mocks male disorganization and the contrast with women's more streamlined approach. Additional small ads appear for Radcliffe playing cards, Cortez cigars, and a patents attorney service. The page reflects early 20th-century consumer culture and gender stereotypes about personal organization.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Man and His Pockets Now a man, a self-respecting man, has thirteen pockets to his suit—and cries for more. If he put on his over- coat he has five or six extra ones—and eres for more. As the steamer adver- tisemen| he has ample accommoda- ton for . Mr. Rook turns out his own pockets, and what does he find. He has a watck, a bunch of keys, a gold coin purse, loose change, eyeglasses, card case, pencil, pea, kmfe, cigar case, pipe, tobacco poucn, two boxes of matches (one stolen), two handker chiefs, railway commutation ticket, an- cther pencil, cigarette case, checkbook, gloves, two unanswered letters, and a map of London. Also a piece of choco- late as a safeguard against sudden hun- ger. Probably he had also a ptece of string, and 1f he was on his way home it 18 likely that ne had a number of other articles unspecified. Also he should have had a small book and a newspaper. He could stow away all these things and be still immaculate. It will be observed that they are all essen tials. There is nothing decorative, noth ipg superfluous. He was sailing almost under bare poles, equipped, but not over laden. He was in a state of efficiency Add a toothbrush and he is ready for a foreign voyage, for a fight or a frolic But with a woman, how different. Of course she has her stockings, but ac commodation is strictly limited here. Sbe has also a silly little bag ‘which throws one hand entirely out of action until she accidentally leaves the bag in the car while telling the other woman about the sickening maladies of her maiden aunt and the eccentricities of her own digestive apparatus. There is 2 genius in the East somewhere who has discovered that a bricklayer can ay wwice as many bricks with the same labor if he will economize h’s move- nts and abandon the needless ones. ch a woman with a bog and the way ys a street-car fare, Count her movements and compare them with those of a man when he makes a quick dive into the southwest corner of his trousers and comes up with the coin. ‘powpald on receipt of price of Bridge Acceasnt Dept I. RADCLI & CO, 144 Peart 8, New York FOR _g MEN OF BRAINS IGARS “MADE AT KEY WEST * PATENT Seed atest far tregyrearen ‘aie a Pateot ang What tc 84 Pritts oere tor inventi VICTOR J. EVANS SECURFD OR FEE RETURNED To Motorists: who are about to renew their tire equipment There is no reason why you should spend more Continental G&J unquestionably brands The oft-quoted statement It is this extra service, on my car when I bought it.” the only reasons) for renewing with any brand of tire If tire expense means anything to you, disregard all other reasons and demand the tires that are actual’, Tires the kind of service that every mo i ithout extra cost, that has made United money for tires than do the thousands of motorists who use UNITED STATES TIRES. You are in a position now to choose tires, not merely buy them. When you purchased your new car, you naturally took the tires that came with the car, But now you can judge tires for yourself. You know the standard of service tires ought to give and you know whether or not the tires you have been using have sufficient strength to measure up to that standard. Probably the best reason wh forsaking other brands and turnir United States Tires thousands of motorists are today Hartford Morgan & Wright is because they are coming to realize that by combining in each brand the strongest points of four famous makes, United States Tires are The Strongest Tires in the World and that this extra strength means far more tire mileage with far less tire trouble than they have been accustomed to in the use of other ty poor re users of United Statcs America’s PREDOMINANT Tires You can buy them anywhere—four-fifths of ali the best deaiers He them, Made in every style and size—American and Millimeter. United States Tire Company Broadway at 58th Street NEW YORK To mininuze <ffort is to be efficient. To multiply effort is ‘0 be inefficient. Pocketless woman is inefficient even in the intervals between losing her bag simply because she has no pockets—not that she could find them if she had and because she habitually uses twenty movements when one would — suffi Man owes his superiority first of all to his virtue, but secondly to his pockets. He has mobility, equipment, range, ra- dius, efficiency, Quod ¢ monstran- dum.—Argonaut And Very Important HE following, from the Times Re- view of Books, strikes us as pro- foundly true: There are books, logically thought out, excellently written, that. when you have fone throu; leave with you an Impression of knowledge rather than of wisdom. You respect them, b do not leave an awe about you. They do not give you that vague but persistent feeling that a universe presses. in all about them, that if you open them light- nings will leap out and show you a whole world lifted momentarily out of da comicbooks.com