Life, 1911-07-13 · page 6 of 44
Life — July 13, 1911 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes Packard Motor Trucks to commercial businesses, specifically delivery and express companies. The illustration shows a fleet of Packard trucks lined up outside a New York City building, demonstrating the vehicles' use by the American Express Company. The accompanying text lists 41 express companies across 29 cities that have purchased Packard trucks, with specific purchase dates from 1908-1911. The marketing message targets business owners: "Packard Motor Trucks are used by people whose particular business it is to understand traffic." This appeals to commercial enterprises by emphasizing reliability and industry adoption. There is no political cartoon or satire present—this is straightforward early automotive advertising leveraging testimonials from established companies to build consumer confidence in Packard's commercial vehicles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘The battery of Packard trucks operated by the American Express Company in New York Sade” MOTOR TRUCKS are used by people whose particular business it is to understand traffic 41 Express Companies in 29 Cities use Packard Trucks Adams Express Company, New York Thos. E. Reed, Gloucester, Mass. July 20,198 =... Bought 3 Packard trucks © March 4,1910 . =... Bought 1 Packard truck July 25,1908 | |.) Bought 1 Packard truck December 19,1910. Bought 1 Packard truck October 21, 1908 + ++ Bought 4 Packard trucks January 12, 1911 +... Bought 1 Packard truck June 21909. =. ss Bought 6 Packard tracks May 22,1911.) Bought 1 Packard truck May 21,1910. =. =. . Bought 2 Packard trucks . . June3,1910) oo] lS Bought 1 Packard truck Norwood Transfer Company, Norwood, Ohio American Express Company, New York August 11, 1908 +... Bought 1 Packard truck November 14,1910. . —. Bought 15 Packardtrucks —_Uecember 29, 1909... Bought 1 Packard truck Frank Parmelee Company, Chicago Guerin Auto Transfer Company, Portland, Ore. February 25, 1910 . . «Bought 1 Packard truck November 16,1910... Bought 1 Packard truck March 5.1910. =. | ~~, Bought 1 Packard track February 17,1911... Bought 1 Packard truck April 11,1911 >.) Bought 1 Packard truck Read Angell Auto Transfer Company Canadian Transfer Company, Ltd. Portland, Ore. Montreal and Toronto February 17, 1910 +. Bought 1 Packard truck March 2, 1911. =. ~~. Bought 1 Packard truck June 23, 1910. + +. Bought 1 Packard truck March 4,911. |}. Bought 1 Packard truck February 17,1911 |) Bought 1 Packard truck Packard Dealers and Service Depots in 80 Cities. Catalog on Request Packard Motor Car Company Detroit