Life, 1911-07-13 · page 5 of 44
Life — July 13, 1911 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It advertises the Hupp-Yeats Electric Coach, an early electric automobile manufactured by the Hupp Corporation of Detroit. The illustration shows a small, boxy electric car parked outside an ornate church or cathedral. The tagline "As good as it is beautiful" emphasizes the vehicle's aesthetic appeal alongside functionality. The ad highlights practical advantages for summer driving: electric cars were cooler than gasoline vehicles, could travel 150 miles on one charge, and offered comfortable, elegant motoring. The ecclesiastical setting may suggest reliability and respectability rather than any specific satirical point. This represents early automotive marketing targeting wealthy consumers seeking practical yet luxurious personal transportation during the electric car era of the 1910s-20s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
As good as it is beautiful 30 cell, 13 plate Exide Hycap battery 30 F.O.B. Detroit. cell, 11 plate Exide Hycap battery—$1 .0.B, Detroit. HUPP-Y EATS ELECTRIC COACH One of the interesting features of the vogue which the Hupp-Yeats is enjoy- ing everywhere is the extraordinary extent to which it is being bought and used as a summer car. The electric is actually one of the coolest of cars; and you will observe scores of the new and larger Hupp-Yeats models — with the luxurious-1 ‘ding 100-inch wheelbase—being driven daily through the hot months by those who ordinarily confine themselves to the touring car or runabout. One hundred to one hundred and fifteen miles on one charge in this easy, elegant coach comes as close to perfect comfort in motoring as one could desire. HUPP CORPORATION, - 110 Lycaste Street, Detroit, Mich. Branches: BUFFALO, 1225 Main Street; CHICAGO. 1500 Michigan Ave.; CLEVELAND, 10092 East 13th VER, 1620 Broadway; DETROIT. Woodward & Warren Aves.; KANSAS CITY, 33th and Broadway; LOS ANGELES. 8168. € MINNEAPOLIS, 1334 Nicollet Ave.; PHILADELPHLA, 330 N. Broad St. comicbooks.com