Life, 1911-07-13 · page 31 of 44
Life — July 13, 1911 — page 31: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement. The page features a detailed product announcement from the White Company (Cleveland, Ohio) showcasing their 1912 gasoline-powered motor car lineup. The illustration depicts a touring car from that era with an open passenger compartment. The text lists five base models ("30," "40," "40," and "60" designations) with prices ranging from $2,250 to $5,000, plus optional enclosed body styles (limousines, landaulets, berlins) costing up to $6,500. While *Life magazine* was satirical, **this particular page is commercial advertising**—the kind that filled magazines to fund publication. The formal layout and Greek-key border were standard design conventions for premium advertisements of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The White Announcement Igi2 E White Company announce their complete line of gasoline- driven motor cars for the season of 1912. The White line for 1912 marked the White gasoline construction from the beginning. The models for the coming season follow: “30” five-passenger model, fore-door torpedo body, 34”x 4"tires $2250 “40” five-passenger model, fore-door torpedo body, 36’x 4"tires 3300 “40” seven-passenger model, fore-door torpedo body, 36”x 4%" tires, 3500 “60” six-cylinder, seven-passenger model, fore-door torpedo body, 37”x 5" tires, 5000 On these various chassis, in addition to the touring bodies, enclosed bodies may be obtained as follows: Limousine, on a 30-horsepower chassis . . : : . $3800 Landaulet, on a 30-horsepower chassis . . : : - 3800 Limousine, on a 40-horsepower chassis . : ‘ F F 4700 Berlin Limousine, on a 40-horsepower chassis . ‘ F . 5000 Landaulet, on a 40-horsepower chassis : ‘ 3 F - 4700 Limousine, on a 60-horsepower chassis ‘ ° é é - 6200 Landaulet, on a 60-horsepower chassis . . * ‘ . 6200 Berlin Landaulet, on a 60-horsepower chassis. . . . 6500 White “Steamers” will be continued for 1912 in two models of 20- and 40-horsepower The White ty Company 852 East 79th Street, Cleveland comicbooks.com