Life — July 6, 1911 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

In New end Exclusive Styles tor Summer Wear Of especialinterest to men of refinement are the new Accordion Weaves in the Hobble Effect, Roman Stripes and Even Stripes. ‘also’ plain Two-tone eff made from the finest bright thread silk lustrous and full of life. New College Stripes in Two and Three-tone effects. Our Crochetted and Knit wear allof the better kind. Shop by Post. Our Complete Itustrated ‘Art Bookiet Wil Tell You How. ‘Senton Application. MACULLAR PARKER COMPANY 400 Washington S ton, Mass. Youknow this as well as I do— that theaverage cigaret is not a smoking proposition, but a selling proposition. The Makaroff business is different. 1 started the manu- PP iw ed Neck- TLi 22 S Building Houses W NG houses ay be con- D structed of anything from paper to concrete. When built of paper they consist of ground plans, front clevations and mort- gages. When they progress to some- thing more substantial they do not re- able in any way the front elevation or the ground plan of the paper stage, and are, therefore, disappointing in these particulars. The mortgage, how- ever, always comes up to expectations. The houses of the elect may be dis- tinguished by the butler’s pantry, the middle classes by the reception hall and those of hoi-poilloi by the parlor. Houses are useful to eat in, sleep in, bathe in, dress in, hide in, be seen in, bring children into the world in, die in, store junk in, insure and burn down. Dignity in houses is typified by park-enclosed English country place; romance by a Southern planters’ man- sion; poetry by a rose-embowered cot- tage and humor by a modern flat. The Gravestone It covers a multitude of sins. It tells more lies than anything else. It contains some of the best examples of humor. It has time to gather moss—hence it is usually forgotten. It never renews a lease, there being no necessity. It represents the sum total of all happiness. cannot break or MO spit tases twice ss Os) long—is twice as good. Cleanses, “a whitens and heals, Good for the whole mouth —antiseptic—neutralizes 4 mouth acids and prevents decay and dis- coloration. In cake form in a compact metal box, 25c. at all druggists or sent by mail. C. H. STRONG & CO., CHICAGO Dealer facture of Makaroff Russian Cigarets because that was the only way I could be sure of geutin cigarets I wanted. other folks who want that kind of a cigaret. And the num the kind of Ithas grown because there are a lot of ber grows just as fast as people find out what kind of a cigaret Makaroff Just let this fact sink into your consciousness and stay there—this busis ness és and always will be operated to make a certain kind of cigarets—not merely to do acertain amount of business. { always have believed that if we produ the quality, the public would produce the sales. And that faith has bi ced. een justified. “Makaroffs are really different from other cigarets —and the differ- « ence is all in your favor. You will find that you can smoke as many Makaroffs as you want with- out any of the nervousness, depression or ‘‘craving’’ that follows the use of ordinary cigarets. Makaroffs are absolutely pure, clean, sweet, mild tobacco, untouched by anything whatever to give them artificial flavor, sweetness, or to make them burn. Pure tobacco won't hurt you. You may not be used to it, and you may like the first Makaroff, but you'll like the second one better, and you'll to Makaroffs forever if you once give them a fair chance. this business on quality in the goods bination that simply can’t lose. No. 15 is 15 Cents—No. 25 is a Quarter Plain or Cork Tips Ask ZA art - oetren Your Mail address, 18 Elm Street—Boston, Mass, We have built and intelligence in the smoker—a com- It is the head and front of all offend- ing. It gives no guarantee. The only thing it advertises is doc- tors It always waits for every passenger. It guards the only co-operative sub- way No man ever bribed it successfully. It is good for everything that ails you. Tt marks the way to supplementary proceedings Its hospitality is universal, PSYCHE AT THE SPRING comicbooks.com