Life, 1911-07-06 · page 2 of 44
Life — July 6, 1911 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a full-page advertisement for Armour and Company's toilet soap products (Sylvan Soap, Supertar shampoo, Transparosa soap, and Sylvan Toilet Talcum Powder). The headline "We Alone Are Never Satisfied With the Armour Toilet Articles" is marketing copy claiming the company constantly improves its products through laboratory testing and rare essences. The decorative border and illustrated product boxes are standard early-20th-century advertising design. The page appears in *Life* magazine, which accepted commercial advertisements alongside satirical content. There is no political or social satire present — this is straightforward commercial promotion from Chicago's Armour Company.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thersday. Annual 74. Single C cn Copyright in England and the Br Entered at the Post Office at New York, No Ys. 98 Some With the Armour Toilet Articles Each new achievement of our wonderful experimental laboratories is but a spur to further effort. And though the Armour Toilet Articles hold first place in popular esteem for purity and delicacy, we strive continually for improvement. new ideas for our use. In earth's remotest corners men are ever seeking In one department of our marvelous organization alone a large corps of expert chemists work continually—testing, combining, adapting rare essences and odors. Before them lie the choicest perfumes of the earth’s famous garden spots. And there is no stint of time, expense or skill, if thereby a new idea may be evolved. Sylvan Soap represents the perfection of modern toilet-soap production. It is scientifi- cally prepared and chemically pure. It cleanses perfectly, yet with so gentle a touch that the most tender skin is soothed. And it leaves the skin softened, vitalized glowing with the bloom of health. Delicate, distinctive perfumes lend to Sylvan the last touch of desira- bility. You may choose from six of these—heliotrcpe, carnation, violet, lilac, sandalwood and rose. Yet, though the most dainty woman could demand no more, the price is but 10c the cake at your dealer's, Try one, or better still, try all of these articles, are content to abide by your judgment. Supertar has been aptly termed “The best friend of the hair.” For a Supertar shampoo stimulates, while thoroughly cleansing the scalp. It is a foe to dandruff and similar affections which destroy the hair. And it leaves the hair soft, fluffy, lustrous, “live.” Supertar lathers instantly —rich and snowy white—in hard or soft water. And it affords an ideal massage for the scalp. Pressed, thoroughly seasoned and free from excess moisture, it long outlasts ordi nary shampoo soaps, of which a large part wastes away with cach day's use. Let your hair have the delight of a perfect Supertar shampoo. MADE BY Each is its own best advocate. All good dealers everywhere can supply you. Transparosa is a clear, transparent soap. every. glint of light in whose amber depths sends back a message of purity to the skin. It is perfumed with a wonderfully delicate yet lasting attar of roses, which it took thousands of tests to perfect. Sylvan Toilet Talcum Powder is of exceptionally high quality and light as thistledown. It is borated and antiseptic, and most beneficial in cases of chafed, irritated skin. prickly heat or chapped hands. It affords a delightful aftermath to a shave or a bath, and is invisible on application. No other powder has ever approached it in delicacy of fragrance. There are three codors—violet, carnation and sandalwood. It is sold by all druggists. And we ARMOUR 4x° COMPANY Ss Ss Department of Toilet Soaps CHICAGO comicboo! concer: Wa groun gages. thing sembl or th and these ever, The tingui middl those Hoi bathe bring store Dig park- roma: sion; tage | 2]