Life, 1911-06-22 · page 41 of 44
Life — June 22, 1911 — page 41: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement**, not a political cartoon. The main content is Life magazine promoting a summer subscription offer: one dollar for three months of issues (July-September). The only illustration is an **ostrich** (likely representing foolishness or the "humbug" theme referenced in the issue list), used as decorative branding rather than satire. The "psychological moment" refers to the timing of their pitch—catching readers before summer, when Life promises "astonishing summer numbers" with themed issues ("Fresh Air," "Boy's," "Her," "Deep Sea," "Coquette's," "Humbug's," etc.). The text teases an important announcement coming October 1st to entice three-month subscriptions into annual ones. This is fundamentally a **marketing piece** using humor and urgency rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Psychological Moment HIS is positively the last time we shall mention this little matter (un- til next week). Summer is almost here, and beginning with the next issue of LIFE we shall issue some astonishing summer numbers. We do not want you to miss one of these numbers, and we therefore call your attention to LIFE’S great dollar offer for three months. By filling in the coupon below and sending Nort lseeki= theiGreac us one dollar you will receive LIFE from Fourth of July Number. Ten cents. All news- July first up tothe first of October. This dtands! will give you a chance to see regularly just what LIFE is and will start you off to be- coming a regular yearly subscriber on Every Tuesday through- October first, when we shall have an im- out the United States portant announcement tomake, and which angiGensdas will usher in a new departure in LIFE. Obey that impulse therefore at once. Enclosed find One All these Numbers ¥ ” ut out this Dollar (Canadian for i ax Ui \ nm .13 ; Foreign $1.26). One Dollar . mt PR a Valais cara months, starting July 1, to July 6—Fresh Air Number jy 13—Boy's Number july 20—Her Number July 27—General Number ‘August 3—Nicotine Number August 10—Deep Sea Number August i7—General Number August 24 —Coquette's Number August 31—General Number Sept. 7—Humbug's Number paces i oa } Announcement Sept. 28— sa Open only to new subscribers; no subscription renewed at this rate. This offer is net. sieerd Canndien gees LIFE, 17 W. 31 Street, New York Foreign, $6.04 comicbooks.com