Life — June 15, 1911 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE PATRICIAN 100-inch wheel-base ; 30 cell, 13 plate battery. Price, $2150 A Coach of Kingly Origin Whose Exquisite Design Sounds the Knell of the High-Hung Electric Carriage Men and women of discernment, everywhere, welcomed the first Hupp-Yeats for its delightful departure from the un- lovely design of the high-hung electric carriage. They recognized in the first Hupp-Yeats a renaissance of the golden age of coach building—when the designer catered to kings and was knighted for perfection of form, or guillotined, perhaps, for failure. It is our pleasure to supplement this first marked success with a second and a larger coach; more striking still in its adaptation of ancient ideas to modern needs. We believe that the Hupp-Yeats coach, by virtue of its beauty, and the increased utility that results therefrom, is des- tined to supersede the high-hung electric carriage as the “safety” superseded the old high wheeled bicycle. HUPP-Y EATS ELECTRIC COACH Guaranteed for life. Design protected by letters patent The old royal coach—that distinguished ancestor of the twentieth News Notes about the New Hupp-Yeats century Hupp -Yeats—was constructed so as to assure the huge element The New Hupp -Yeats coach has a wheel-base of 100 inches. of safety to the royal person. = This is longer than the wheel-base of any other electric carriage. With electricity as the motive-power, the danger of overturning ina The purpose is to secure the luxurious riding qualities peculiar to the Stidding hung high in the air.is much greater; as is the menace of — largest and longest gas cars and impossible in the average short and skidding. ave a : * bunty " electric. For relief from the potential perils of a slipping, sliding, electric, sus- The Exide Hycap battery with which the new Hupp -Yeats coach is ceptible to the terrible possibility of overturning on a wet asphalt equipped contains 30 cells, of 13 plates each. pavement. you have the Hupp-Yeats to thank. a aa go One hundred miles on a single charge is no unusual performance for this foe Hope, Yeats cannotovertura and it mull na‘skid wnlew itis fairly driven to do #° car which, under normal conditions, will be good for: 115 miles on a charge ‘So you see, the low-hung bedy borrowed from our French and British forebears and The motor is the famous Westinghouse. podernized to meet American conditions: ia thing of practical utility aswell beauty. It dives the car in the dizect motor to-anle system that originated with the Hupp ‘The addition of the curved roof and sloping hood: the perfect balance of all the parts: Yeats—without reduction gears or chains and through but one set of gears. The and the elimination of several hundred pounds of useless weight, so reduces the ‘ofan imported” ball types stl further promoting easy Jesistance that a Hupp-Yeats will travel of its own momentum for an incredi- running and economy of power. ble distance on the gentlest sort of down grade. ‘The chassis frame is of prened steel, tremendously same factors give it much strong. though light. the weight of the car is utilize much less current under adverse conditions, Sto doo Runde by ty on the upgrade, or against a stiff breeze. proximate exe. fs under that of any other of ap- HUPP CORPORATION, 110 Lycaste St., Detroit, Mich. Branches: BUFFALO, 1225 Main St.; CHICAGO, 1509 Michigan Ave; CLEVELAND, 1992 East 13th Se.: DENVER, 1620 Broadway; DETROIT, Woodward and Warren Aves.; KANSAS CITY, Mth and Broadway: LOS ANGELES, 616.5. Olive St.; MINNEAPOLIS. 1334 Necollet Ave.; PHILADELPHIA, 330 N. Broad St. ¢ HUPP-YEATS “ REGENT” With top, wattle sot lamp equipment 86 inch wrbeesbase, 2 el U1 plate bettery comicbooks.com