Life — June 15, 1911 — page 29: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Model 11-G Torpedo, 4 Passenger, $2700. Top and windshield extra. Standard chassis has 50 H. P. Motor, 121 inch wheel base. Here is the cause for the reaction from cars costing more than $3000 For four years the Speedwell has been solidifying public opinion against a higher price than $3000—for the most perfect possible motor car. It was inevitable that a reaction should come. Motor cars are bought, for the most part, by hard-headed busi- ness men, who have been uneasily conscious, for a long time, that they were taking a great deal for granted in the prices they have paid. The Speedwell, by the self-evident lavishness of its construction and appointments, has crystallized that uneasy conviction. It has hastened the day of the national awakening which is close at hand; and the doubt of the buyer is fast becoming a certainty. Wherever the Speedwell has been sold it has sowed discontent in the minds of men owning cars which cost more money. They could see nothing tangible in their own cars to justify the discrepancy and only the intangible element of social prestige to excuse it. That fact irked and secretly annoyed them. And when a goodly share of this same social prestige began, in turn, to be conferred upon the Speedwell—it was a foregone con- clusion that public opinion would compel a new maximum price for the highest motor car quality. So, the beautiful Speedwell has been the leaven which has spread enlightened dissatisfaction and intelligent inquiry. Wherever and whenever the individual was persuaded to make close comparison, the result was inevitable. No car costing more money can withstand such a minute com- parison and justify itself for a price higher than the Speedwell rice. P Wherever the Speedwell is intrenched—there the sale of cars costing more than $3000 begins to wane. These individual conversions have now attained an aggregate so large and so influential that it may be set down as a foregone conclusion that the Speedwell will replace hundreds of costlier cars in every community in the country. In the light of these assurances—in a spirit of unbelief, if you like, in our ability to give you the uttermost possible value at Speedwell prices—seek a Speedwell demonstration at the earliest possible moment. In view of the prices which you must otherwise pay to secure an equal degree of elegance and efficiency, the Speedwell is undoubtedly the greatest motor car offering in this country today. i ible for you to buy, at the any of the cars costing more than $3000, your investment would } not be so fortunate, for the reason that the Speedwell more than matches the merit of these cars. We make this latter stipulation because the Speedwell, in our opinion, is the most beautiful car in America—and one whose distinction of design is not even approximated in any of the cars to which we have referred. See your Speedwell dealer and put our promises up to him for verification. Send for ‘‘ The Speedwell,” an interesting monthly devoted to motor car news. The Speedwell Motor Car Company, 390 Essex Avenue, Dayton, Ohio comicbooks.com