Life — June 1, 1911 — page 47: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Boston aa Do You Garter - Smoke Jad Sti | : Advertising? is made to suit all tastes, both as to type and style. Its materials are highest grade. ‘The - py eogie yang pe epee di or Cigarets? elasticity, giving maximum service. Metal parts are of brass, rust proof, and heavily nickeled. Read This oe mae ea The usual way of putting a new cigaret on the market is simply to | put the same old cigaret into # needs f | a new box, and whoop “er up! A wit the original staple big selling organization and big adver- setae eg ama wets (oo metal nect the 5 tising are brought to bear and big sales por ator a re ieaal taps excelling ix comfort are the result, When the novelty of The trade marks “Velvet Grip” and F the new label wears off and the public “Boston Garter ” stamped on the loops. is ready for a change, the process is For eate crormensre Sample Patr, postpatd, repeated—and the patient public goes on smoking * cronce FROST Co. - - BOSTON. U.S.A. advertising—not cigarets. For fifteen years the public has been stampeded from one cigarct to another in just this way, and about the only change it Courteous to the Last ever gets is from a red box to a blue one and back again—with an A visitor to the jail in a New England occasional dash of brown. In short, the average cigaret is not a city was much impressed by the manners smoking proposition, but a selling proposition. of the few prisoners. , ae “They seem so gentle and polite,” she come, J he Makaroff business is different. 1 started the manufacture of said. “T knew there were no hardened prada [as a reer g MAKAROFF RUSSIAN CIGARETS for such courteous, even cordial, recep Monee . . < because that was the only way I could be sure of getting the kind of cigarets Oh, they're cordial and courteous, \ I wanted. It has grown because there are a lot of other folks who want that all right,” said the jailer, “ but I'd rather Wag tind of a cigaret, And the number grows just as fast as people find out what have less manners, myself.” find of a cigaret Makaroff is. . Just let this fact sink into your consciousness and stay there—this business és and always will be operated to make a certain kind of cigarets—not merely to 1 the jail doacertain amount of business. [ always have believed that if we produced ag fepeated the jailer the quality, the public would produce the sales, And that faith has been Six months ago one of the politest men justified, “Makaroffs are really different from other cigarets —and the differ- I had here escaped one night, and left ence is all in your favor. \ a note for me, saying, ‘I trust you will q You will ind that you can smoke ag many Makaroffs as you want without any of the t e lil , ” nervousness, depression or “craving” that follows the use of ordinary cigarets. pardon me for the liberty I take. Makarofis are absolutely pure, clean, sweet, mild febacce, wnfeuched by anything whatever —Youth's Companion. to give them artificial flavor, sweetness, or to make them burn. Pare tebacce won't hurt you. You may not be used to it, and you may not like the first Makaroff, but you'll like the second one better, and you'll stick to Makaroff forever if you once give them a fair chance. We have built’ this business on quality ia the goods and intelligence in the smoker—a combination that simply can't lose. No, 15 is 15 Cents—No. 25 is a Quarter Plain or Cork Tips Dealer Mail address, 95 Milk Street—Boston, Mass, “You would!” and the visitor was evidently shocked. “T would, ma’am,” Silly Willie Consolation “What's litle Willie crying abouts” With a sigh she laid down the maga- “ Because he doesn’t get a holiday on © article upon Daniel O'Connell, Saturday, and his brother does.” 7 day of great men,” she said, “is The ich, eccooth xcllowsess But why doesn’t Willie get a holi | gone forever of a Cascade Highball is but day on Saturday 7" | ut the day of beautiful women is another most convincing Because he isn’t old enough to go to he responded proof of the superiority of school yet.”"—Cleveland Leader. She smiled and blushed. “Twas only Cascade Whisky, joki s xplained, hurriedly, “Axp you really think, doctor, that —Western Christian. Advocate. you must perform the operation to- Distitlers day?” yes. There be no Nashville, Tenn. Best Perfumery and Legrand=Paris *ssirs'isr Prices, For Sale All Dealers. .