Life, 1911-05-18 · page 38 of 42
Life — May 18, 1911 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertisements** (Maillard's Cocoa, Martell's Brandy) with one small cartoon at bottom right. The cartoon shows a **child crying in what appears to be an automobile**, with dialogue between the child ("Willie") and his mother. The joke is domestic and reflects early 20th-century anxieties: the child isn't afraid of the novel danger of cars—he's upset because his father won't let him *drive* one. The humor works on multiple levels: it presents a child's preposterous demand (driving), suggests cars were becoming common enough that even children expected access, and mocks parental concern about automotive safety by showing the child indifferent to actual danger but demanding control of the vehicle. The print advertisement below offers Life's colored prints for home decoration at $1.25, credited to artist C. Clyde Squires. The overall page reflects a prosperous, consumer-focused magazine aimed at middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
cal alla mpl ei Maillard's Cocoa is displacing coffee and tea at thousands of American breake fast tables. Housewives rea> lize how much more nourishing itis. Sample can free on request. MARTELL’S BRANDY Five Points Worth Remembering: 1 That only the finest Charente wine e enters MARTELL’S distilleries. 2 That it is there distilled with utmost ° care by MARTELL & CO. themselves. This ensures its extraordinary quality, 3, That there are tens of thousands of ¢ puncheons developing and maturing in MARTELL’S stores. That consequently MARTELL & CO. never have to bottle a Brandy until it is perfectly fit and ready for the mark it is to carry. That to call a brandy better than MARTELL’S is an empty boast—to beat MARTELL’S for Quality a frank i impossibility. I Sole Agents G. S, Nicholas & Co. New York LIFE’S PRINTS—for your HOME--for your FRIENDS —for special occasions and— who knows—perhaps to CREATE occasions. This beautiful print—in full color-—combines sentiment with wit. Price $1.25. Copyr. Lite Pub. Co, Original by C. Clyde Squires HIS GIFT Lead Diamonds, return Hearts ¢ WHAT ARE YOU CRYING FOR? ARE YOU ArkAID WE'LL FALL? Willie: No, 1 AEN'T, 1M CRYIN? 'COS PAPA WON'T LET ME DRIVE, comicbooks.com