Life, 1911-05-18 · page 37 of 42
Life — May 18, 1911 — page 37: what you’re looking at
What you’re looking at
This page from *Life* magazine is primarily **advertising and humor content**, not political satire. The main items are: 1. **"A Cool Send-Off"** — A joke about a newly married couple sitting in church during a hymn that begins "Deluded souls that look for heaven," implying their hasty marriage was unwise. 2. **Construction Bond stationery advertisement** — A straightforward business ad promoting quality paper with direct-to-printer pricing. 3. **Coca-Cola advertisement** — Shows a hand offering a bottle, inviting readers to join "pleased men and women" who've found their "one best beverage." Standard early advertising copy emphasizing refreshment. 4. **"A Pioneer of Modern Business"** — A brief anecdote about Captain Kidd using a "filing system" (unclear reference, possibly wordplay). 5. **Tourist/Waiter exchange** — A brief joke about Irish hospitality and differing concepts of early rising. The page contains **no political cartoons or social commentary** — it's essentially a collection of light humor pieces interspersed with period advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Cool Send-Off A young couple appeared not long ago ju a prayer-meeting in a Middle West town and requested the minister to marry them. The service was inter- rupted to oblige them, and after the ceremony they took 2 fronc seat while the regular meeting resumed. A hymn was then given out that had evidently not been selected with this incident in view The opening tine said: “ Deluded souls that took for heaven, —Lippincott's. Your Business Stationery is always worth what it costs you if it bears the water mark (Trade Mark Registered) CONSTRUCTION Best at the Price e In White > Envelopes end to Siz Colors Match BOND The truth of this statement rests upon a} nation wide plan of selling direct to respon- sible printers and lithographers in quanti- ties of 500 Ibs. or more at a time, while other equally fine bond papers are sold through local jobbers, a ream or two ata time, to any printer who will buy them. e advantage in favor of Construction Bond assures you Impressive Stationery at a Usable Price Many fine papers will produce ‘‘impressive” Stationery, but none other enjoys the one- profit, expense-eliminating selling plan of Construction Bond; none other receives the support of, and is obtainable only of the highest grade printers and lithogra- phers throughout the United States. The names of those in your locality, and some samples of fine letterhead work on Construction Bond, will be sent free if you ask us on your business stationery. Make a note now to write us if you want Impressive Stationery at a Usable Price.” W. E. Wroe & Co. 1011 South Michigan Boulevard Chicago Here's to Your Good Health and Pleasure Come---follow the arrow ‘til you join the merry throng of palate. “.. pleased men and women who have quit seeking for the one best beverage because they ve found it--- Real satisfaction in every glass--snap and. sparkle---vim and go. Quenches the thirst— cools like a breeze. Delicious— Refreshing -Wholesome 5c Everywhere. Whenever o THE CA-COLA CO. ing booklet, you sce an “The Truth cha Arrow think About Coca-Cola” of Coca-Cola A Pioneer of Modern Business Captain Kidd told how he buried his merely used a filing system to show where it was,” he cried. Herewith none wondered it was lost —New York Sun. Tourist (at Irish hotel): You seem tired, Pat? Warter:) Yiss sorr, Up very early this morning—half past six. Tourist: I don’t call half past six early! Waiter (quickly): Well, half past | five, thin!—Punch. PELLO} For Sale All Dealers, 999 comicbooks.com