Life, 1911-05-11 · page 4 of 44
Life — May 11, 1911 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains two product advertisements: 1. **Polarine Oil** (Standard Oil Company): An advertisement claiming their lubricant solved early gasoline engines' carbon-deposit problems through superior formulation. The text emphasizes technical innovation rather than humor. 2. **Pantasote Tops** (The Pantasote Co.): An advertisement warning car-top purchasers to verify authenticity by checking for the brand label, cautioning against counterfeits. The accompanying photograph shows a rural scene with a horse and rider, likely emphasizing durability/reliability. Neither contains political satire or caricature. The page reflects early automotive-era commercial messaging, showcasing how manufacturers marketed new products to a public still adapting to motorized transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
aE 2) NTT TTT What Experience has taught us regarding Automobile Lubricants The gas engine is comparatively new. During :ts experimental stages, ordinary steam cylinder oil was used. It left so heavy a carbon deposit in the cylinders that the engine would quickly clog up and stop. This retarded the development of the gas engine and presented a new lubricating problem. It was plain that an efficient gas engine lubri- cant must leave no carbon deposit. Lubricating oils that largely overcame this diffi- culty were then produced. This permitted a rapid development of the gas engine. Finally, however, after exhaustive laboratory and road tests, we succeeded in further eliminat- ing from lubricating oil the carbon-forming ele- ments. The result is an oil that we believe to be the best gas engine lubricant yet produced. olarins POLARINE OIL has set a new standard in automobile lubricants. Its consistency is not ma- terially affected by heat or cold. It flows freely down to the zero point. Properly used, it will reduce repair bills and climinate many annoying delays on the road. The Polarine Brand Covers: POLARINE OIL, sold in sealed cans, gallon and five- gallon sizes, or in half-barrels and barrels, POLARINE TRANSMIS- SION LUBRICANTS, sold transmissions and differen- tials, in cans of convenient size, also in barrels and half- barrels. POLARINE CUP GREASE AND POLARINE FIBRE GREASE, sold in round cans, the former for use in cups, the latter of high melting point, especially adapted to use on universal joints. All dealers sell Polarine Lu- bricants, or can get them for you. If you use any kind of gas engine send for our booklet, “Polarine Pointers.” It in: cludes hints on lubrication and the causes of motor troubles. Write our nearest MUUNNAAALUUUUNUANNT Caution to Purchasers of Tops a product of our exclusive manufacture, is a top material of uniform high quality, recognized by those of experience as unexcelled. In many cases un- scrupulous dealers substitute cheap, inferior materials to increase their profits at the purchaser's expense. The average person cannot distinguish PANTASOTE. from these substitutes, as they look somewhat alike when new. One can ONLY be The dealer has no assured of getting excuse for not using genuine Pantasote by it, as they are sent free demanding this label of charge every on the top. yard of Pantasote. PANTASOTE is » of cleaning them and the ruination of their inter to grease or sunlight, as are tires. Send postal for booklet on top materials, and samples. THE PANTASOTE CO., 55 Bowling Green Bidg., New York ior to mohairs tor many reasons—two in particular, the impossibility jining gum of very impure rubber by exposure in three consistencies, for agency. Standard Oil Company (Incorporated) SUUUAANUUUNN0NNN0000NN0N0NCUOUUOOUUOOOOOUOOUUOOUUNOONAONAOGGOOOOOQGQQOUOOOOUUUOUUNOOOONON fre EN THAT THOSE WHO RIDE MAY READ. comicbooks.com