Life — May 11, 1911 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

iy in Le A re se rT SOR ATUDSON In Some Sections All Are Gone—In All Others Only a Few Are Left you must act quickly if you want a Hudson. More than a hundred Hudson dealers have orders in hand for all the cars we can possibly deliver within the time specified. SOME have oversold their allotments and are buying cars at a premium from other Hudson dealers, so they can protect their extra orders. At the factory we now average more new orders every day than our facilities can accommodate. Ni you see this is not soliciting your purchase of a Hudson, so much as it is a warning that you should decide at once, if you are to get the one advanced car of the year. BECAUSE of this demand for Hudson cars many intending purchasers will be forced to wait until late summer before they can get deliveries. Bet in some localities it is still possible to find an unsold Hudson. A few dealers foresaw the great demand for the Hudson and early placed orders for a large number of cars. If you reside in a section where we are repre- sented by such a dealer, then you are fortunate. In no other way is there any likelihood of your being able to get a Hudson this season. By just examining this one advanced car, even though you will be unable to get delivery, you can at least determine what automobile is next best for you to have. i The simplicicy that is embodied in every detail of the HUDSON “35.” the ample Why This Great Demand? provision for strength, for long wearing qualities, comfort, luxury and appearance We knew when Howard E. Coffin had finished the first HUDSON “33” that it established a new motor car standard. would bea great success. So we built one of the most modern automobile plants in The HUDSON “33” truly sounds the new keynote of simplicity. It has fewer the world, covering practically six acres of floor space—especially to take care of the parts than most cars. It is dust proof in every bearing and embodies features that demand we were sure it would receive. were unknown in the costliest cars of two years ago. Because of the tremendous success of his four previous cars of different makes, These new features can be obtained in combination on no other car at any: price. écalers unhesitatingly placed orders for more than 0,009 care—alll our year product. We knew these orders were only tentative and meant nothing unless the SON "33" falfled our every, promise and made good every expectation of these The One Chance For You shrewd buyers, But we also knew the car, for it had been thoroughly tested under Some few dealers anticinated this demand for the HUDSON "33." They placed the most gruelling conditions and on every’ sort of road before the trade knew that orders for great quantities of cars, and if you happen to live in a city or town where there was to be a new HUDSON srodel. there is such a HUDSON dealer, then you may have a chance of obtaining a HUDSON We perfected an organization to produce this car. We engaged engineers and "33" this year. It is remote—yet surely it is worth investigating. mechanics, trained in the finest kind of machine work, to build the HUDSON "33. If you are not contemplating buying a HUDSON ""33."" but are considering some The demand for cars increased. Orders were placed by consumers faster than cars other car—no| matter what its Dyice may beit is eaptcially important that "you could be finish first examine the HUDSON "33." In that way you will form a standard of what “The plant aad the organization to take care of the demand—and this during a to expect in the car you bave fa mind, season when automobiles were not selling rapidly and when predictions were rife that ‘Act quickly if you are buying any car this season. prices would be cut—has proven entirely inadequate to meet the requirements. Write us or sce our dealer in your territory at ance. ‘The HUDSON ‘*33"' is furnished In four types: A Tquring Car at $1400, a pony Tonneau at $1450, a Torpedo at $1500, and a Fore-Door Touring Car at $1500. Each model accommodates five passengers, except the Pony Tonneau, which carries four. These prices include lamps—gas and oll—Prest-O-Lite gas tank, Bosch magneto, mohair top, tools and tire repair outfit. |. | | e Lk We ; See the Triangle on the Radiator HUDSON MOTOR CAR COMPANY 7003 Jefferson Ave., Detroit, Mich.