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Life, 1911-05-11 · page 31 of 44

Life — May 11, 1911 — page 31: what you’re looking at

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Life — May 11, 1911 — page 31: Life, 1911-05-11

What you’re looking at

This page is primarily **advertising and humor**, not political satire. The main content includes: **"Home Diplomacy"** — A humorous domestic anecdote about marital negotiation. A husband wanting his shirt mended uses reverse psychology, pretending to discard it as a "rag," prompting his wife to voluntarily repair it rather than see good clothing wasted. The joke relies on early 20th-century gender dynamics: wives as domestic managers and menders, husbands as clever manipulators of household labor. **Advertisements** dominate the page: - Peter's Swiss Milk Chocolate (emphasizing digestibility for children) - Dier-Kiss perfume (marketed to fashionable women) - Porosknit union suits (men's/boys' underwear) - Goerz camera lenses The page reflects **period consumer culture** and assumes gender-specific roles typical of the 1910s-1920s era. There is no political commentary—it's entertainment and marketing aimed at middle-class American readers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘Peter's is the Real Swiss Milk Chocolate The combining of milk and chocolate was first in- vented by Mr. D. Peter of Vevey, Switzerland, and his secret process still makes Peter’s Milk Choco- late the superior in flavor to all others. Its digestibility is a great com- fort to parents who have a ‘‘candy problem” to solve. Peter’s comes in several varieties: Peter's Milk Chocolate Peter's Milk Chocolate Croguettes Peter's Almond Milk Chocolate Peter's Milk Chocolate with Roasted Hazel- nulscalied‘'Thimbles” Peter's Bon-Bons Home Diplomacy As Mr. Canton Jooked down at his waistcoat he discovered that it lacked a button, “And I asked my to sew it on more firmly last night,” he said to his commuter neighbor in the train. “I don't see how she forgot it.” “Don't ever ask her to mend any- thing,” said his friend. “I learned a better way before I'd been married a year. When I want anything mended, say a shirt, for instance, I take it under my arm, all mussed up and open the closet door, and sing out to my wife, ‘Where's the rag bag, Peggy?’ “*What do you want of the rag bag?” she'll ask me. “*Oh, T thought I'd throw this aw Ttell her, and squeeze it a little tighter under my arm. “Let me sce what you have there,’ shell say, and I'll mutter something For the Woman Who Knows Kerkoff, of Paris, produced theessence of refined fragrance and called it It isthe fashionable perfume of the treat fashion centersp—New ork and Paris. Extract, Sachet,Face@Talcum Powder At it deters, Send 6c. for Sample of Fetract. A’ced H. Smith Co, 41 West 33d St., N.Y. —_——— HE unique "Porosknit" fabric is knit and cut to give a true fit with not the slightest bulki- ness. Absorbent and ventilated for health and coolness. Elastic for freedom of movement. Fimly sewed, durable, best trimmings, easily washed. "Porosknit" Union Suits do away with double thickness at the waist, and the downward "pull" of the drawers. No other union suits that fit without binding have the light- ness of "Porosknit.". They fit the hard to fit. Buy and wear a suit of "Porosknit" today. That's the best way to know what real underwear comfort is. For Mea qu sie For Boys 50 ramet 2SC For Men Union Suits For Boys 1.00 Any Style On sale in proctically all stores. Write us for illustrated booklet showing all styles. CHALMERS KNITTING CO. 52 Washington St., Amsterdam, N. Ye Look for this Label on ‘‘Porosknit’*” about ‘worn out old thing!’ while hand it over to her. “Why, James Holland!’ she'll say, when she’s spread it out and looked it over in a hurry, ‘I am surprised at you! This is perfectly good. It doesn't need a single thing except——’ And then and there she sits down to mend it, looking as if I'd made her a present.” —YVouth'’s Companion Nonony ever won lasting prominence by getting in line and shaking hands with a great man.—Chicago Record- Herald. MT Get Better Results with Your Camera‘ ‘War photographers, noted amateGrs who photograph wild animals, and professionals, who must have perfect results even under dificulties, get their pictures with | Goerz Lenses. We will tell you how GOERZ LENSES on the very“camera you. now own will give you expert | sults. Goerz Lenses are universally acknowledged by men || po know to be the most wonderfully accurate lenses made. Write for Book on Lenses and Cameras Pree to nay one Interested ia good photegresiy (CP. COERZ AMERICAN OPTICAL CO. 321 1 Tam Dh Sart, Rew Tok comicbooks.com