Life, 1911-05-04 · page 53 of 56
Life — May 4, 1911 — page 53: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content is a large advertisement for **Keystone Grease and Motor Oil**, featuring testimonials from the Wm. Cramp & Sons shipbuilding company and lubricant expert Tinius Olsen endorsing the product's superior performance under pressure. Supporting advertisements include: - **Century Tires** (top left) - **Good Old Overholt Rye whiskey** (bottom left) with a gentleman in formal dress - **Cortz Cigars** (bottom right) There is one non-advertising element: a reader's letter titled "The Red Road to Fame" criticizing some unnamed inhumane practice (unclear from context), followed by its conclusion discussing ambition and willingness to be benefited. The page reflects early 20th-century advertising practices: testimonial-driven marketing, emphasis on scientific testing, and juxtaposition of luxury goods advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TheWm. Cramp&Sons Ship Building Company says— Wm. Cramp & Sons Co., the greatest shipbuilding company in the world—re- Highest in.Quality— cently proved by actual test with the Cor- : nell Oil Testing Machine, that Keystone Lowest in Upkeep Cost Grease is fourteen times as good as some ‘even hundred New York business men lubricants and 75 times as good as some signed the first orders for Century Tires. others Greater care at every point of manu- * facture, improved methods, higher of materials and workmanshi mate Pp gained these first orders after careful ene isin. | U¥LEWidiion What Tinius Olsen says: THE CENTURY TIRE COMPANY Tinius Olsen, one of the greatest at genas ose reessee living authoritics on the value of De aud lubricants, writes as follows: ag ee ord ae “The Wm. Cramp & Sons Co. TRADE \ I MARK. 1 : Reg. U.S. Pat.Off, in that the friction remains a con- From Our Readers stant, thus producing a lower co- (Concluded from page 9:0) S efficient of friction under the higher loads and that the grease The Red Road to Fame maintains its original consistency Desk Lire: Keystone Grease maintained the same Uner this high pressure and con- It is very gratifying, indeed, to Pad . sequent rise in temperature.” have such an able and power- consistency under pressures ranging from ful ally as your paper in this fight 2,000 to 5,000 pounds—the latter the maxi- . against such a useless and inhuman mum capacity of the Cornell Oil Testing Keystone Motor Oil practice. Those who persist in it seem Machine. Keystone Motor Oil isa cylinder to become really devilish. It is Will you accept the evidence of the Wm. »il of the same high standard as strange that so large a proportion of ~ 5 i ee Wat ~ Keystone Grease. the public could believe that these tor- Cramp & Sons Ship & Engine Building Co., (tone Motor Oil is the only tures were inflicted for their benefit, Tinius Olsen and thousands of expert engi- jybricant that will not deposit neers—or will you carbon under any cylinder heat, test is remarkable in the behavior of the grease under high pressures Our Guarantee experiment with | _ One pound of Keystone Grease is} and that will not decompose or equal to three or four pounds of any Whats Your Best? || known tubri- |S geeiiseiieteis| le ts noma vicoty in any d ts? = pr four to six gallons of any bearing | working condition. 2 Ask the epi k the dis 3 cants: : ‘The user of Keystone Motor Oil e_ epicure—as] e dis- , : si Ge cata: anil : Penser—the answer is invari- KEYSTONE LUBRICATING CO., Philadelphia, Pa. "°¥<" knows cylinder troubles. ably— Absolutely independent of any other oil company. Macon gases and Keystone sepenileat oF eny-ott Motor Oil can be bought from all GOOD OLD New Vork City, 1777 Broadway Denver, 1st Nat'l Bank Bldg. dealers and‘ garages—or direct Boston, 284-290 Franklin St. San Francisco, 268 Market St. OVERHOLT RYE New Oricans, 610-12 Chartres St, Minneapolis. 02 Lumber Exch. Bldg. from any of our branch offices. le. Columbus, siz Vermont Place ” Knowville, Tenn. gor W. sik Ave. itis ; Joplin, Mo., 213 Sergeant Ave. Los Angeles, 1607 S. Flower St. Send for interesting lubricating literature Most preferred by those who Chicago, 2123 Michigan Ave. | Phila, Store, Auto Dept.,1327 Race St. " —a liberal education om the subject, iow A fitting accompani- ment to all better occa- rather than to gratify the ambitions of a class greedy of fame and emolu- ments—and equally strange that they are willing so to be benefited. But I believe it is due more to ignorance and a lack of imagination than want of SOME PEOPLE THINK EXERCISE MORE sympathy. DENEFICIAL BEFORE A MEAL With every good wish, Yours very truly, C. W. Watson, etes, CAL, F.T. April 3, 191t. m3 comicbooks.com