Life — May 4, 1911 — page 40: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

T IS THE DURABILITY, the peculiar wear- “ ; I resisting quality of Firestone tires, that has pS placed them in a class by themselves in the eyes of the motoring public. Most Miles Experienced motorists instinctively class Firestone popular-priced grade of tire. They have learned to expect more service from Firestone tires—the most miles for every dollar of cost. tires above the rest, radically superior to the Pe r Dollar 1] _—F 4 To secure this extra mileage we build Firestone tires to an exclusive standard of wearing quality. The quality that eleven years of making rubber tires exclusively has taught us yields the utmost wear. Our manufacturing is concentrated undera single management into one factory—the largest and most modern of its kind. Our total ‘‘overhead’’ expense is reduced to a minimum and divided over the largest exclusive tire output in America, giving to every Firestone tire an extra proportion of intrinsic service value per dollar. The exclusive quality of rubber and fabric built into Firestone tires incre: the cost of making. Yet it adds only a trifle to the selling price of each tire and pays you back many times over in extra miles of service—the most miles per dollar. Alll the standard types: Regular Clincher, Q. ‘D. Clincher and Straight Side or Coble Bose cases and inner ti Smooth treads Sor regular service, Non-Skids for slippery streets. Firestone Quick-detachable Demountable rims to carry your spare tires inflated, ready for instant use. The Firestone Tire & Rubber Co., Akron, 0. “America's largest exclusice tire and rim makers” Branches, agencies and dealers everywhere. stions are never indiscrect. Phrases and Philosophies swers sometimes dre. (Coneluded from page 899) | —= = One should cither be a work of Art Industry is the root of all ugliness 50 ENGRAVED CARDS OF YOUR NAME $1.25 compen pare, \ INS — FY ‘, ae HOSKINS = ruts. N 185 to 189 Regent | J CN HAT SIGNAL IS THAT ON YOUR CAR ie JERICHO THE PERFECT MOTOR CAR SIGNAL” Warns Without Offense The Jericho Horn is today the national signal, Every state in the Union knows this pleasing, distinctive and far-reaching tone. Easy to attach and operate. Jericho is made in several sizes, selling at $7.00, $8.00, $9.00 and $10.00 compkte. There is a size to fit your car. Your Dealer Has It THE RANDALL- FAICHNEY CO. BOSTON, U. S. A. Write us today for Booklet 11 on Accessories you need for your car. Ambition is the last refuge of the failure. The aged believe everythin; the middle-aged suspect everything; the yourg know everything. Avoid arguments of all kinds. They are always vulgar, and often convincing. Relations are simply a tedious pack of people who haven't got the remotest knowledge of how to live, nor the sin est instinct about when to d Ignorance is like a delicate exotic fruit; touch it, and the bloom is gone. Women have a wonderful instinct about things. They can discover every: thing except the obvious. To expect the unexpected shows a thoroughly modern intellect. The London Season is entirely matri- «monial; people are either hunting for husbands or hiding from them. Morality is simply the attitude we adopt toward people whom we personally dislike. Self-sacrifice is a thing that should be put down by law. It is so demoraliz ing to the people for whom one sacri- fices oneself.—Oscar Wilde. Who did you vote for? T don’t remember his name. He gave me his seat in the sircet cat last week.—Cleveland Plain Deaicr. Coatsa Skirts RECEPTION ano Eveninc Dresses MILLINERY. ‘Street, London. England, comicbooks.com