Life, 1911-05-04 · page 39 of 56
Life — May 4, 1911 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising** with a brief satirical column. The main content includes: **"Phrases and Philosophies"** — a short satirical piece mocking Oscar Wilde's aphoristic style. It presents deliberately absurd observations ("A really well-made buttonhole is the only link between Art and Nature") that parody Wilde's witty paradoxes and aesthetic philosophy popular in the early 1900s. **Advertisements** dominate the page: - Crichton Bros. (English silver) - Waterman's Ideal Safety Fountain Pen (with photos of men demonstrating its reliability) - Old Town Canoe Company The satire targets intellectual pretension and "art for art's sake" philosophy. For modern readers, the Wilde parody would be obscure without context—it relies on readers recognizing and mocking a specific literary voice that was fashionable but also ridiculed as self-indulgent. The magazine uses humor to sell products while gently ribbing contemporary aesthetic movements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CRICHTON BROS.— ilversmiths of London “Old English Silver At London Prices The stock is constantly replen- ished by the London House | and when making a selection the advice of an expert is at the disposal of cach client. 636 Fifth Avenue New ronk LONDON ; 22 OLD BOND STREET Avoid Substi- tutes. Look for the Globe in Trade Mark Made also in the Self- Filling and Phrases and Philosophies Regular Styles The first duty in life is to be as arti- fi possible, What the second duty is, no one has yet discovered. difference be- and body have neither. A really well-made buttonhole is the ooly link between Art and Nature. Those who see any ns dic when they are proved nce is the record of Ideal STYLE ‘Fo SAFETY -bred contradict other people The wise contradict themselves. If one tells the truth, one is sure ef or later to be found out is only by not paying our bills that one can hope to live in the memory of Waterman's Ideal Safety Fountain Pen is extensivel It may Le carried in trousers pocket, hat band or anywhere else Sof any way, and it cannot spill the ink. The penis hermetically sealed when not in useand isalways ready to write, the commercial classes. Only the shallow know themselves. The only way to or being oc- casionally overdressed is by being al- ways absolutely overeducated. Any pation with ideas of what is risht or wrong in conduct shows an arrested intellectual development, In exa ons the foolish ask ques- Hions that wise cannot answer. Concluded on page 900) _ _, There are as many operations, of hand and machine, in the making of a Waterman's Idea in that of the finest rifle. From the mere simplicity of the finished pen as one uses it, it would scarcely appear that the actual 210 careful operations were necessary just to make it hold ink and write. “ Pure gold, Para rubber and iridium, however, are manipulated into the finished Waterman's. Ideal in sucha manner as to provide a successful writing implement that will meet the require- ments of every style of writing we have ever heard of, and make the pen safe to carry under any condition, whether it be in camp life or for use at the library table. The world has never had another writing tool that has given the same satisfaction, or for as long a time. TRY THE FILLED PENS AT YOUR DEALERS Ask for Waterman's Ideal Ink Send for Booklet L. E. Waterman Company, 173 Broadway, N. Y. 001 St., Boston New No, 115 So. Clark 8t., Chicago 17 tockton St., San Francisco ingsway, London L. E. Waterman Company, Limited, Montreal 6 Rue de Hanovre, Parts This is the canoe —the Red Man’s bark canoe — modemized and im- | proved by the ingenuity of the white man's . Canoeing affords an endless variety of healthful sport, and the ‘Old ‘Town Canoe" will furnish you enjoyment most of the year. . ‘The story of the evolution of the canoe is told in our new, free 1911 book. Write for it today—many photographs and illustrations and every one interesting. A postal will bring it. Also informa- tion regarding canoe clubs and how you can form one in your town, 2000 Canoes from which to choose. ‘Immediate deliveries. OLD TOWN CANOE CO. 1535 Middle Street Old Town, Maine, U.S. A. Agents In all cities TYPOGRAPHICALLY SPEAKING FRENCH OLD STYLE AND BOLD FACE GOTHIC comicbooks.com