Life, 1911-04-20 · page 51 of 52
Life — April 20, 1911 — page 51: what you’re looking at
What you’re looking at
This is a straightforward **beer advertisement**, not political satire or editorial cartoon. It appeared in *Life* magazine during the pre-Prohibition or early Prohibition era (the ornate Art Deco styling suggests 1910s-1920s). The ad shows two hands clinking Pabst Blue Ribbon beer mugs, with the slogan "Here's to the Best Beer Brewed." The message targets discerning consumers who pride themselves on quality selection—comparing beer choice to food preference. The emphasis on "particular people" and "best dealers everywhere" suggests the brand's market positioning among affluent or quality-conscious drinkers. This is purely **commercial advertising content**, using the prestigious *Life* magazine platform to reach its educated, middle-to-upper-class readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Your guests will know they are get- ting the best beer brewed if you serve This beer appeals especially to particu~ . lar people who select their beer as they do their food—to satisfy themselves. Supplied by best dealers everywhere comicbooks.com