Life, 1911-04-20 · page 50 of 52
Life — April 20, 1911 — page 50: what you’re looking at
What you’re looking at
This is primarily a **magazine advertisement**, not political satire. It promotes Hampton's Magazine and a serialized fiction story by Robert W. Chambers titled "Amourette," illustrated by Howard Chandler Christy. The illustration depicts a scene from the story: a woman named Amourette attempts to catch a man (Langdon) with a butterfly net, but is herself caught in a giant butterfly net by another person. The accompanying text describes her struggling to escape. The story's plot involves "advanced women whose avowed purpose is the producing and perpetuating of a perfect race"—likely referencing early 20th-century **eugenics ideology**, which was then considered modern and progressive. This appears to be a romantic/comedic tale playing on gender role reversals and competitive courtship. The ad emphasizes Chambers's reputation for romantic, humorous fiction and Hampton's circulation among successful, educated readers. No specific political figures are caricatured here.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Amourette stole swiftly forward over the moss, swinging the heavy silken net in her right hand, closer, closer. Suddenly the net whistled in the air, glistened, lengthened, and fell enmeshing Langdon; and, at the same instant, something behind her whistled and fell, slap; and she found herself struggling in the folds of an enormous butterfly.net. “Ethra! Help!’’ she cried, terrified, trying to keep her balance in the web which enveloped her, striving to tear a way free through the meshes; but she was only wrapped up the tighter; two brutal masculine arms lifted her, held her cradled and entangled, freed the handle from the net, and bore her swiftly away. “‘Amourette,’’ by Robert W. Chambers. : HAMPTON’S MAGAZINE, with a longer list of BIG THINGS to its credit than any other periodical published, announces the fiction sensation of the year—a series of complete stones by ROBERT W. CHAMBERS, illustrated by HOWARD CHANDLER CHRISTY. In this, his latest work, Robert W. Chambers reaches the summit of his artistic achievement. It is written in the style of the Chambers of old—the Chambers whom his millions of enthusiastic readers love best in his delicious, humorous, whimsical, rapid-fire love stories—the Chambers of the ever-popular “Iole.”” “AMOURETTE,” the first of the series, appears in the May number of HAMP- TON’S MAGAZINE. It depicts the banding together of a certain group of advanced women whose avowed purpose is the producing and perpetuating of a perfect race of beings. Mr. Chambers’ genius for painting flesh-and-blood men and women, and their relations to each other, never appeared to better advantage than in the incidents that accompany the working out of this rather ambitious program. Even if you have never read a line of Robert W. Chambers’ writings, and never do again— Even if you have never read a copy of HAMPTON’S MAGAZINE, and never do again— Get the May HAMPTON'’S to-day and read “AMOURETTE.” Follow the Chambers series to the end. Don’t miss a single story. It’s the greatest thing Cham- bers ever wrote. It will solve the spring and summer reading problem for you. Over four hundred thousand men and women buy HAMPTON’S MAGAZINE every month, because they know that it is the ONE publication that can always b2 relied upon to give them WHAT they want to know WHEN they want to know it. Likewise, the people who DO big things flock to HAMPTON’S because they know that their records of achievement will reach an audience specially trained to the apprecia- tion of big things. If you have not yet made the acquaintance of HAMPTON’S MAGAZINE, the May number affords a splendid opportunity for you to discover for yourself why so many folks call it the best magazine in America. GET IT TO-DAY. HAMPTON’S On Sale everywhere—I15 cents. M A G A Z I N E By the year—$1,50. comicbooks.com