Life, 1911-04-20 · page 38 of 52
Life — April 20, 1911 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with one small cartoon at the bottom. The cartoon depicts two men receiving catastrophic news via wireless (early radio): a stock market panic, a house fire, and the narrator's mother eloping with the chauffeur. The man's dismissive response—"Oh, don't bother me!"—suggests he's absorbed in something so engaging he ignores disasters. The joke likely satirizes **obsession with wireless technology itself**—the irony being that despite this miraculous communication device delivering urgent information, the recipient finds the technology more captivating than actual emergencies. It pokes fun at the novelty and distraction of new media, a timely subject in the wireless/radio era. The advertisements for McCallum silk hosiery, Brooks Brothers clothing, and Martell's brandy represent typical early-20th-century luxury marketing targeted at affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RR ERIS f Callum Silk Hosiery McCallum y ‘ Unless you Setiney SF wear McCallum Silk Hosiery you are a stranger to an economical luxury. Styles No. 122 and No. 113 can not be excelled. If Your Dealer Can’t Supply You, Write Direct to Us. Write Jor Free Booklet “Through My Lady's Ring” McCallum Hosiery Co., Northampton, Mass. Largest Producers of Sk Hosiery in the World Lys bathe, C CLOTHING, Gentlemens Furnishing Goods, Flannels for Town or Country Ready Made and to Measure. Straw and Panama Hats. Shoes for Dress or Sporting Wear. Traveling Kits. Send for Illustrated Catalogue. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK 9 Points Worth Remembering 1 That only the finest Charente wine enters * MARTELL’S distilleries. 2 That it is there distilled with utmost care * by MARTELL & CO. themselves. This ensures its extraordinary quality. 3 That there are tens of thousands of punch- * eons developing and maturing in MAR- TELL’S stores. 4 That consequently MARTELL & CO. never * have to bottle a Brandy until it is perfectly fit and ready for the mark it is to carry. 5 That to call a Brandy better than MAR- ° TELL’S is an empty boast—to beat MAR: TELL’S for Quality a frank impossibility. Remember these 5 points and always ask for | MARTELL’S 2:2 2°; BRANDY Sole Agents, G. S. Nicholas & Co., New York “sav! WIRELESS JUST CAME IN THAT THERE 18 A PANIC IN WALL STREET, YOUR HOUSE HAS BURNED DOWN, AND YOUR MOTHER HAS ELOPED WITH THE CHAUFFEUR.” “on, pox'T BOTHER ME!" comicbooks.com