Life, 1911-04-20 · page 37 of 52
Life — April 20, 1911 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content is a Gillette Safety Razor advertisement featuring an instructional image of a man using an adjustable razor with a mirror. The smaller ads include: - **Tecla's Pearls**: A luxury jeweler advertisement contrasting artificial and natural pearls - **Old Overholt Rye**: A whiskey advertisement featuring "the oldest inhabitant" (an elderly bearded man), using the humorous hook that the product was "good" a century ago - **Cortez Cigars**: A brief men's cigar advertisement There is a satirical section titled "A Plea for Popularity" mocking U.S. Customs inspectors, suggesting they strip-search travelers while pretending items are duty-free—commentary on customs procedures and corruption. The page reflects early 20th-century advertising conventions and consumer culture, with no apparent political cartoon or specific historical reference beyond general customs bureau critique.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
who da her ked, led, the > REC Tecla’s Artificial Cems TECLA’S PEAXLS NATURE’S PEARLS One made by an alchemist. The other by an oyster. TECLA NEW YORK PARIS 38 Filth Avenue 10 Rue de la Paix LONDON NICE 7 Old Bond Street 16 Avenue Massina No other Branches or Agents A Plea for Popularity Our Custom House, always striving to be courteous and considerate, has just formulated a simplified list of those icles which it is graciously permitted merican citizen to bring untaxed into his native land. Thus all the hardships which have hitherto aroused resentment will vanish in the glamour of content. The Cus- toms inspector while debonnairly strip- ping the outer garments off a substan- tial citizen in the search for a smuggled “Tt’sjustas good now as when grandfather J 7 Old Overholt Rye A centurion Whiskey with & spotless reputation for good- The Only Razor Adjustable to Every Face Slight Turn of the Screw Handle Gives the Desired Adjustment Gillette sx The STANDARD of SAFETY, EASE ana COMFORT The ideal razor should be not only safe to use but capable of adjustment, The space between the guard and the edge of the blade should vary to suit varying beards and tough or tender skins. THE GILLETTE is the only adjustable razor in the world—the only razor that can meet every shavin, requirement, A simple turn of the screw handle automatically alters the angle of the blade and the distance its edge from the safety guard. This combined with the angle stroke, given by the natural slant of the hand in using the razor, gives a perfect shave to any face—clean, quick, safe and comfortable—a GILLETTE shave. GILLETTE BLADES are made from the finest steel by special processes. Flexible, with mirror- like finish, Rust-proof and antiseptic, The keenest and hardest edge ever produced. Packet of 6 blades (12 shaving edges), 50c; 12 blades (24 shaving edges), in nickel plated case, $1.00. 48 West Second St. ¥ GiteTTe SaLes Company, sosoarshss) NO STROPPING ~ NO HONING New York, Times Building; Chicago, Stock Exchange Building: Canadian Office, 63 St. Alexander Sircet, Montreal: Gillette Safety Razor Lid., London; Eastern Office, Shanghai, China, Factories, Boston, Montreal, Leicester, Betlin, Paris. Standard Sets, $5.00 J: dileriosow Combination and Travelers’ Sets, $6.00 to $50.00. If it’s a Gillette—it's The Safety Razor.** automobile, will encourage him with the fumery as free from duty as the winds information that he may bring in a bag of March. of golf clubs entirely free, and while What greater consideration could dexterously pecling off his inner vest- most fastidious traveller desire ?— ments will soothe his ruffled bashfulness York World. with the glad tidings that he will not have a cent to pay on his toothbrush. == = The inspectress, while tenderly reduc- FoR 0G ARS ing a modest woman to the “ altogether,” “MADE AT KEY WEST— will comfort her with the whispered con- fidence that she may bring in her per- sot comicbooks.com