Life, 1911-04-13 · page 6 of 44
Life — April 13, 1911 — page 6: what you’re looking at
What you’re looking at
This is a straightforward **advertisement, not satire or political content**. It's a full-page ad from Standard Oil Company promoting "Polarine" motor lubricants to early automobile owners. The ad makes product claims typical of the era: improved speed, easier hill-climbing, reduced breakdowns, and longer engine life. It emphasizes that thousands of motorists already use and recommend the product, and mentions a free "Polarine Pointers" booklet explaining engine care and troubleshooting. The page reflects early 1900s automotive culture when reliable lubricants were genuinely important for vehicle maintenance, and when Life magazine's pages included substantial advertising alongside editorial content. There is no political commentary or satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To the Automobiling Public We are using this page to announce to the automobiling public the success of our latest motor lubricants under: the name of olarins Under the Brand POLARINE, Oil, Grease and Transmission Lubricants are supplied. Each product is manufactured for the lubri- cation of the special parts of the car for which it is recommended. We offer these lubricants to you with con- fidence and we venture to ask, in the interest of your own car, that you give them a trial. Our experts have prepared these lubricants and have tested them not only in the labora- tory, but also on the road. They have used these lubricants successfully on various makes of automobiles, under favorable and unfavorable temperature and mechanical conditions. As you may have learned by personal ex- perience, most cars are worn out long before their time, on account of improper lubrica- tion. Hundreds of stoppages and break- downs can be traced directly to the use of un- suitable lubricants. There is as much differ- ence in lubricants as there is in cars or in roads, Our experts, who stand at the head of their trade, have produced, in POLARINE, lubri- cants that will lengthen the life of all types of American and foreign cars. By the use of POLARINE brand of lubri- cants-you will Increase Your Speed, Climb Hills More Easily, Prevent Many Breakdowns, Reduce Your Repair Bills, Make Your Car Run Smoothly and Greatly Lengthen its Life. Already thousands of automobilists have discovered the value of POLARINE lubricants. They are using these lubricants themselves and are recommending them to their friends. All dealers sell POLARINE lubricants or can get them for you. POLARINE Oil affords perfect lubrication in tropical or zero weather. It is delivered in sealed cans—1 gallon and 5 gallon sizes—or in barrels and half-barrels. Other POLAR- INE lubricants in cans of convenient size. During their long experience in making automobile lubricants, our experts discovered so many useful facts about the care of auto- mobiles that they have prepared a booklet entitled ‘‘POLARINE POINTERS.” This booklet not only gives valuable hints on lubrication, but it also tells the causes of all kinds of engine troubles. You may have this booklet FREE if you are an automobile owner. Send to our nearest agency. Standard Oil Company (Incorporated) comicbooks.com