Life, 1911-04-13 · page 36 of 44
Life — April 13, 1911 — page 36: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Vogue's Spring Fashions Number**, not political satire. The silhouette illustration depicts six fashionable women in Empire-waist gowns (referencing early 1800s styles), showcasing the season's trends. The text advertises that major Parisian designers—Worth, Paquin, Doucet, and others—are featured in this special issue. The key selling point is nostalgia: styles from "the belles of 1811" are being revived for spring 1911, presented as "weapons of feminine coquetry" alongside period accessories like parasols and reticules. The advertisement encourages readers to purchase the issue for guidance on "what to buy and where to buy it" during spring dressmaking season. This is **consumer marketing disguised within Life magazine**, leveraging fashion authority and historical romance to drive Vogue subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 LLP Es Spring Fashions Number of VOGUE#E The Spring Fashions Number of Vocue pre-. sents the culmination of the Spring mode. Every great designer of Paris is repre- sented .with his latest and best offerings— Worth, Paquin, Doucet, Drecoll, Callor, Poiret, Jeanne Hallee and Francis. Evolved in the saner mood of the later Spring, the models may be safely accepted as the author- itative fashions for 1911. You will find them all in the Spring Fashions Number of Vocue. And here will you also find the fascinating little accessories of the Mode Empire—the quaint fichus, gay little parasols, and adorable reticules that completed the toilettes of the belles of 1811 and are to be this season’s weapons of fem- inine coquetry. Over the span of a century these stvles are brought back to you by the Spring Fashions Number of Vocue.. Let this num- ber be your inseparable companion and guide during these Spring dressmaking days. — Let it show vou what to buy and where to buy it—what to wear and when to wear it. Say to your newsdealer to-day: “Give me a copy of thesSpring Fashions Number of Vocus.” Or send:us 25 cents fora copy if he cannot immediately supply you, VOGUE, 443 Fourth Ave., New York comicbooks.com