Life, 1911-04-06 · page 62 of 76
Life — April 6, 1911 — page 62: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with one cartoon and a reader's letter. The cartoon shows roosters with caption "WHO'S THAT, BILL?" / "OH, PROBABLY SOME INCUBATORITE"—likely satirizing early 20th-century anxieties about artificial incubation technology replacing natural processes. The joke plays on confusion about what's "real" versus mechanically produced. The reader's letter from Ontario condemns "Elizabeth" for public hysteria over unspecified affairs, demanding she return to traditional behavior ("back to the lasso"—suggesting domestic submission). This reflects period attitudes about women's proper roles. The bulk of the page features advertisements: No. 4711 Cologne for theater-goers, Ernest clothing in London, and Construction Bond stationery emphasizing economy for businesses. These ads target middle and upper-class consumers concerned with respectability and efficiency. The page reflects early 1900s commercial culture and social conservatism regarding gender and technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N41) Is the Perfume to use at the Opera or Theatre It is delightfully refreshing and willplease the most fastidious. ne delicious whiff and the close atmosphere is forgotten. Insist upon the“No, 4711” (Blue snd Geld Labe Sold Everywhere Ferd. Miflbens, No. No. 4711 Glockengasse, Cologne o/R, Ger. ennch = Malhens & K & Keeott, New York “ott, PROBABLY soamE 1NcUBATORITE.” Cont saSKiRTS} RECEPTION ano Eveninc Dresses. 1}, NCEE From Our Readers (Continued from page 705) findest other public affairs of equal in- terest. That is mere hysteria and in- sanity. I know it because I read Lire. Shame, shame, Elizabeth! Back to the lasso! Yours patiently, ErHetwyn WETHERALD. Cuantter, Ontario, CANADA, (Continued on page 707) For a dig business, wise economy in thel purchase of business ‘stationery means iasisting [that it be produced on (Trade Mark Registered) ‘CONSTRUCTION | Best at the Price <*% In White Exnvdopes ‘ond o Six Colors B 0 N D Match Not only has this paper the strength and charece that will make your letters seem more importante their destination, It is also the only paper whee method of distribution effects the economics that # | so important to those who do things in a big wy. | Specify Construction Bond if you want Impressive Stationery | at a Usable Price You can get it of the most responsible and progresitt printers and lithographers throughout the Unite! States. It is sold direct to them, and only in qu tities of 500 lbs. or more, while other fine pafers3 _ | sold through local jobbers, a ream or two at a tits “| to any printer who will buy them, The saving * | obvious. | If you want the names of those in your locality ¥ can do high class work on Construction Bond, a# some handsome specimen Ietterheads, just ask us@ your business stationery. W. E. Wroe & Co. | | 300 Michigan Boulevard, Chicas comicbooks.com