Life, 1911-04-06 · page 61 of 76
Life — April 6, 1911 — page 61: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains four distinct commercial advertisements: 1. **Tecla Rubies** - promoting synthetic rubies made by coalescing real ruby particles, claiming they're "equally as genuine as earth-born stones" (a dubious marketing claim by modern standards). 2. **St. Moritz, Switzerland** - a travel resort advertisement highlighting mineral springs and recreational activities. 3. **Adler-Rochester Clothes** - the largest ad, promoting men's fashions and tailoring. It emphasizes quality working conditions ("opposed to sweatshop tradition") and proper "clothes-judgment" rather than mere expense. 4. A small section titled **"From Our Readers"** - reader correspondence about social issues (mentions Quaker women's rights). The page reflects early 20th-century consumer culture and advertising conventions. The Adler-Rochester ad's emphasis on ethical manufacturing conditions ("sunlight, cleanliness and comfort") suggests contemporary concerns about exploitative labor practices in the garment industry.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ww Tecla's Artificial Gems TECLA RUBIES are made from small particles and cleavings of real ruby coalesced into large precious stones, and are therefore equally as genuine as the earth-born stones. Professor Tecla has not succeeded in producing diamonds, therefore only genuine diamonds are used in setting his productions, Awarded the Gold Medal at the Brussels Exposition, 1910 TECLA NEW YORK PARIS 398 Filth Avenue 10 Rue de la Paix LONDON NICE 7 Old Bond Street 16 Avenue Massfna No other Branches or Agents From Our Readers (Continued from page 704) womanhood to toughs and thugs? Go home and lasso thy grown-up off- spring. That is a noble and glorious work for middle-aged women. Say not in excuse that Quaker women have always shad equal rights with their men in church affairs, and thou (Continued on page 706) ~The Lake aad Village (Dorf) of St. Moritz. ST. MORITZ SWITZERLAND—6000 feet above Sea The Gem of the Engadine. ‘The Most Fascinating Resort in Europe. World-Renowned Mineral Springs and Baths, Great Variety of Delightful Excursions, Golf and Tennis Tournaments. Mowrated Booklet from Swiss Federal Railway Co,, 241 Filth Ave, York | It Tells What is Correct in Clothes—in Color, in Pattern and in Cut Being well dressed is not entirely a matter of wearing good clothes. Nor does it mean an elaborate, expensive wardrobe. The secret lies in good clothesjudgment—in knowing how to get becomingness in style and material without getting ‘‘sameness.”? Now, this is but a part of the knowledge contained in The Book of Men’s Fashions—all of which is yours to command by means of a mere post-card, or a two-cent postage stamp. ADLER-ROCHESTER-CLOTHES This season's fashionable colors will be light and dark greys, tans, and plain and fancy blues—in AdlerRochester shades. Aadonly the finest materials are modeled into Adler-Rochester clothes. The famous Adler-Rochester plant (suggested in illustration above) is the most wonderful tailoring institution in the world. Here, as opposed to “sweatshop” tradition, sunlight, cleanliness and comfort pervade, Consequently, with ideal working conditions and the most skillful workers in the Industry, the finest product must result. A few pen strokes will bring you The Book of Men’s Fashions. A few minutes’ reading will prove to you the extravagance of wearing other than Adler-Rochester clothes. You will find this famous make where the best clothes in your town are sold. The address accompanies the book—and it's a good one to remember. But you won't remember it, and you'll continue getting the ordinary in clothes, unless you write us this day. Ask for Edition’ J. L. Adler, Bros, & Co., Rochester, N. Y. comicbooks.com .