Life — April 6, 1911 — page 17: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ishighest grade—not only } fits the leg, but will wear well in every part—the clasp Stays se- curely in place until released, See that BOSTON GARTER is stam on the clasp. E Boston Garters Sold In Shops the World Over and Worn by Well Malled oa recelpt of Price. CEORGE FROST Co., manc Boston,U.8.A. The Preponderance of Evidence “Sorry,” said the constable, “ but I'll have to arrest’ ye—you been. drivin’ gat the rate of fifty miles an hour.” You are wrong, my friend,” said the driver, “I say I wasn't and here's a ten dollar bill that says I wasn't.” “All right,” returned the constable, pocketing the money. “ With eleven to one against me I ain't goin’ to subject the county to th’ expense of a trial.”"— Harper's Weekly. in every drop richness and mellow, old fla- vor that real aging brings out » OLD OVERHOLT RYE Made with patient care and trouble—guarded most zealous- ly at every step until it reaches your glass Distilled and Bottled in bond by A. OVERHOLT & CO, Pittsburgh, Pa. Which Do You Smoke? I doubled my business in 1910. As I write this, 1911 is doubling 1910. Been doing this for quite a while now. I’ve seen the rise and fall of a dozen brands while Ma- karoff has been growing up— and I expect to see dozens more rise and fall while Makaroff keeps right on growing by holding old friends and making new ones all the time. What's the answer? Listen —the usual way of putting a new cigaret on the market is to put the same old cigaret into a new box, and whoop ’er up! A big selling organization and big advertising are brought to bear and big sales are the result. The first few years of the usual ‘new’? cigaret are its best years. Sales are big and profits are big only while the advertising is big. When the novelty of the new label wears off and the public is ready for a change, the process is repeated—and the patient public goes on smoking advertising— not cigarets. For fifteen years the public has been stampeded from one cigaret to another in just this way, and about the only change it ever gets is from a red box to a blue one and back again—with perhaps an occasional dash of brown. In short, the average cigaret is not a smoking proposition, but a selling proposition. The Makaroff business is different. 1 started the manufacture of MAKAROFF RUSSIAN CIGARETS because that was the only way I could be sure of getting the kind of cigarets J wanted. It has grown because there are a lot of other folks who want that kind of a cigaret. And the number grows just as fast as people find out what find of a cigaret Makaroff is, Just let this fact sink into your consciousness and stay there—this business is and always will be operated to make a certain kind of cigarets—not merely todo a certain amount of business. [ always have believed that if we produced the quality, the public would produce the sales. And that faith has been justified. Makaroffs are really different from other cigarets — and the difference is allin your favor. You will find that you can smoke as many Makaroffs as you want without any of the nervousness, depression or “craving” that follows the use of ordinary cigarets, Makaroffs are absolutely pure, clean, sweet, mild tobacco, untouched by anything whatever to give them artificial flavor, sweetness, or to make them burn. Pure tobacco won't hurt you. You may not be used to it, and you may not like the first Makaroff, but you'll like the second one better, and you'll stick to Makaroffs forever if you once give them a fair chance. ‘We have built this business on quality in the goods and intelligence in the smoker—a combination that simply can't lose. Makaroff No. 15 is 15 Cents—No. 25 is a Quarter Ask JNatcarofg - Wowtrvv Your Dealer Mail address, 95 Milk Street—Boston, Mass. Ask Your Dealer The young woman looked at her check and then blushed a rosy red. “Ach, so I haf,” she murmured, and wrote hurriedly. “ Age 23."—Philadelphia Times. Willing to Tell It. The check which the comely young German woman handed in at the win- dow of a Walnut street savings fund bank the other day was made payable to Gretchen H. Schmidt, and she had in- dorsed it simply Gretchen Schmidt. The man at the receiving teller’s window called her back to rectify the mistake just as she was turning away. i a, We Tra. y "t deposit this quite thi ‘CLUB LINEN AND VELOUR PLAYING CARDS You dont. deposit. this: quite (tis ilenstseh nad ite" bcs pete Powe colo ceo reds way,” he explained. “ See,ycx kave for Lue, brown, green. 25¢ per pack. Cold edge. 3S. Testers every: i. : paid on receipt of price. Send for Catalog gotten the H. ge Accessories. Dept. L RADCLIFFE & CO.. 146 Pratt comicbooks.com