Life, 1911-04-06 · page 16 of 76
Life — April 6, 1911 — page 16: what you’re looking at
What you’re looking at
This is not a political cartoon or satirical content page. Rather, it's a full advertisement section from *Life* magazine featuring three main commercial ads: 1. **Abbott Motor Company** (top): Promotes their affordable automobile ($1,500), claiming it performs like expensive $4,000 cars through standardized manufacturing. The image shows early motorcar models outside the Abbott factory building. 2. **Londonderry Lithia Spring Water** (bottom left): Markets mineral water as a healthful beverage for home use, emphasizing its natural alkaline properties. 3. **Brooks Brothers** (bottom right): Advertises gentlemen's clothing, including suits, sporting wear, and accessories. The page represents early 20th-century consumer marketing targeting middle and upper-class readers. No satire or political commentary is present—this is straightforward product promotion typical of *Life*'s revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
~ Enjoy This Sainmer - — -In ‘An Abbott-Detroit Crank your Abbott-Detroit—throw in the ch—and spend your Ea y, your summer holidays in the Adirondacks, “the 4th" in Pike County. Take in the Canadian National Fair at Toronto, or 1200-miles of boulevard nighoay on what was formerly the Santa Fe trail through Missoun, Kansas, Colorado and New Mexico. The Abbott-Detroit is the car with a pedigree and just chock-full of real reserve power that speeds you along on the level and pulls you up on the hills, The Abbott-Detroit looks and behaves like a $4,000 car—it will do anything a $4,000 ardization means absolute interchangeability of parts, and every individual part of the Abbot. car will do and do it well; and yet. the Abbott-L Detroic is exactly like every other part of its kind without even one-thousandth of an iss build this car are the e cho have grown Ww: variation where without number; the disadvai ‘The new Abbott-Detroit ca ‘The advantages of standardization ae re beyond estimate. to the mechanic informed on comet yet to ride in his first car, it is a hasty ‘thing—the thorough and complete sitistaction of our customers, which, incidentally, est advertisement and-business asset. 1 i ‘The Abbott-Devroit is standard construction embodying many $4,000 features. Stand- womtechnical booklet of Felerence. ‘The Abbott-Detroit catalog is free. Five-Passenger Touring Car, $1,500; Roy r, $1,500; Fore-Door Demi-Tonneau (Tonneau Detachable), $1,575; Coupe, $2,350. All Standard Equipment, F.O.B. Detroit. ABBOTT MOTOR COMPANY, 120 Waterloo Street, Detroit, Michigan i} is a natural water with its solvent minerals so blended as to be peculiarly healthful. It is highly recommended by physicians as the most valuable of alkaline waters. The sparkling cent) in the usia able use, The still (plain) in half-gallon bottles. An attractive brochure on Londonderry will be mailed free on request. LONDONDERRY LITHIA SPRING WATER CO., Nashua, N. H. Springing pure from the heart of New Hamp- shire's granite hills, Lon- donderry Lithia Water is carried under perfect seal to thousands of homes in city and town. It should be in your home as a table water of especial pleasantness and as an efficient: guar- dian of health. SS a Gentlemens Purnishing hem Dress or Sporting Garments for Spring Riding Suits and Odd Breeches Norfolk Suits and Odd Knickerbockers English Hats, Shoes, Haberdashery and Leather Goods Homespun Coats, Mackintoshes, Polo Ulsters, Blazers Liveries for House, Stable or Garage. Send for Illustrated Catalogue. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK comicbooks.com