Life, 1911-04-06 · page 12 of 76
Life — April 6, 1911 — page 12: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than political satire**. The main content features a Locomobile automobile advertisement (left side) showcasing the "48" Six Cylinder model with four-door bodies. The right side contains additional car-related ads, including a Jericho motor car signal advertisement and a Hasoline motor oil ad. There's also an unrelated Abbott's Bitters liquor advertisement at the bottom. A small humor section titled "Plans To Return" presents a brief conversational joke about someone's vacation absence—he went to a resort, became ill, and returned home early. The cartoonish bird illustration appears to be part of a Hasoline advertisement, making a joke about motor oil ("Beat it! Wish I'd never seen this hood of etiquette..."). Overall, this is a Life magazine advertising page circa 1911, with minimal satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE: aimabil PUT THIS ON MY CAR WHILE TWAT HERE’S ANOTHER MOTORIST who has found out that JERICHO Is the Perfect Motor Car Signal that ‘‘Warns Without Offence’’ Note the eagerness with which he approaches the repair man. Note the look of satisfaction on his face. They all look that way, once they become acquainted with the merits of this most efficient of Motor Car Signals. Best of all— that expression lingers — because the merits of JERICHO are lasting. The price: $7 to $10, according to size required. The place: Of any accessory dealer or direct. THE RANDALL-FAICHNEY COMPANY BOSTON, U.S.A. Send for tustrate booklet on accesories Four Door Bodies and Demountable Rims on all 1911 Models High Tension Igniti Shaft D ~ Ope BU Fou tytinr00-nee Sa Gndece deo Include Tops and Demountable Rime. Complete Information on request | | “prat it! wisit 1p NEVER SEEN THIS i : ov ETIQUETTE. NOW I'LL ALWays The Locomobile Company of America BE UNCOMFORTABLE WEARING MY SWAL- LOW-TAML IN THE DAYTIME.” Boston. New York, Philadelphia, BRIDGEPORT, $a WashingtonSanFrencieco Plans To Return Alyn MacIntyre overheard this con- “Then why did you come away? versation, which he says is the funniest “Oh, I got sick and had to come that man ever spoke: “Where you been, Murray “To a health resort. Finest place 1 It was simply i hom Lubricate—Burn cleanly Are you going back?” Leave no carbon deposit You bet. Just as soon as I get well ALL GARAGES—ALL DEALERS enough."”—Chicago News. Write jor Booklet “ The Common Sense of Automobile Lubrica comicbooks.com