Life — April 6, 1911 — page 11: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Why the HUDSON “20” is the Most Widely Copied Car in America More than 1,000 models of American automobiles are offered for 1911. In most respects the change from those cf last year has been in body designs only. The most noticeable advance has been in the addition to the line of many models of moderate priced roadsters. Last season the HUDSON “20" was distinct and alone in that field. It was the one really handsome, sufficiently large, not- to;be-insignificant roadster of moderate price that had been’ built. The instant popularity of the HUDSON ‘'20" Roadster nat- urally resulted in other makers duplicating, so far as possible, its beautifus lines, powerful and quict motor, and other advanced features. It is practically impossible to protect any automobile design by patent. For months manufacturers measured its every detail and, be- ginning last fall, you could easily find its prototype in the offerings of other manufacturers. It has been impossible, however, to dupht cate the car and duplicate its price. Those cars which are prac- tically precise copies sell from $300 to $500 more than the HUD- SON “20,” But there are cars, some of which have the same type of motor or the sliding gear transmission or the same convenient, comfort- able body designs, but lack in other details, which sell at about the same price as the HUDSON “20.” One reason why it is impossible to exactly duplicate the HUD- SON “20" in design and price is the limited number of cars other makers can sell, No other maker has our advantage of volume, for the ''20" is America’s largest selling car of its type and class. The reason for this great popularity is first due to its handsome appearance—its long, graceful lines—the beautiful sweep of the enders—the high quality of finish in paint and upholstering—the unusual roominess and comfortable riding qualities. The motor develops more than 26 horse-power, unusually high in a car of its weight. Yet the HUDSON “20” Roadstertfor this year is in many ways a greater car, as compared with others, than was that e¢: model of last year. Refinements have been added which gi as distinct and advanced a place in the field as it had when it was first introduced. More steel drop forgings are used than in any other car of its type at its price. All that you have heard good about the HUD- SON ‘‘20"' from the 5,400 enthusiasts applics to the original model. The additional value for this year is much greater. It is used under all road conditions—under every service de- mand—in the hands of contractors, doctors, salesmen and where business requirements call for never-failing dependability. All that has been said by those who own the car is a great com- pliment, but the sincerest endorsement is the fact that it is “The most widely copied car in America The Fore-door car is $1,200 complete, This in- cludes dual ignition system, Bosch high-tension magneto, mohair top, glass wind-shield, three oil lamps, two gas headlights, Prest-o-Lite gas tank, tools, repair outfit, etc. As a two, three or four-passenger roadster, it is recommended for whatever use is required of a light car. Send for literature. See the Triangle on the Radiator The colors of all HUDSON Cars are the smartest of the year—blue bodies and gray wheels. For $150 extra a Bosch high- tension magneto, giving a dual ignition system, top, glass wind shield, special storm and winter curtains and Prest-o-Lite tank in place of the gas generator, are furnished. (s3) **20"" Roadster, $1,000 HUDSON MOTOR CAR COMPANY 6011 Jefferson Ave. DETROIT, MICH.