Life — March 23, 1911 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Pianola Piono Hes Stamped the Impress of its Superiority Upon the Face of the Globe. What is the Secret of the Aeolian Company’s World-Wide Success ? E WERE asked this question recently by a gentleman who had just returned from an extended tour of the world. He said, ‘Everywhere I went I found the Pianola Piano. In some countries, notably France and Germany, it was the only player-piano in evidence. I made inquiries from friends, and was told that other American player-pianos had been introduced, but that the people of these countries were keenly critical in matters peztaining to music, and that these other instruments had failed to satisfy, and efforts to sell them had ceased. “In Australia, I visited Melbourne, Sydney and Adelaide, and in each city I found one of your branch houses. Returning through Europe, in Madrid, Berlin, Paris and London I found that the leading music stores were the branches maintained by your Company. “An Englishman who was acquainted with the industry, told me that although you had been established in England less than a dozen years, your Company did the largest musical instrument business in Great Britain. “All this shows splendid initiative, but it shows something more— something far greater—what is it?” The sceret_ of the wonderful growth and development of the Acolian Company is not far to seck. The measure of its succcss is but the reflection of the superior merit of its products. The superb group of instruments for which this house is responsible lude The Steinway Pianola Piano ‘The Weber Pianola Piano The Steck Pianola Piano The Wheelock Pianola Piano The Stuyvesant Pianola Piano The Technola Piano 4 The Weber Piano The Steck Piano ‘The Stuyvesant Piano The Stroud Piano The Aeolian Orchestrelle The Aeolian Pipe Organ lock Piano The distinguished character of these, the Acolian Company's instru- ments, together with its unvarying policy of fair, liberal dealing—its ability to offer greater value for the money nit is possible to obtain from any other source—and a system of selling that guarantees one price—the lowest—to ry purchaser—these are the secrets, if secrets they are, of th lian Company's success. There is in everyone an inborn love of music that secks expression. And the fascination of personally producing good music is infinitely greater than listening to the same music when played by a great pianist. The Pianola endows you, without the drudgery of long study and practice, with an ability to play the piano that is only surpassed by the great virtuoso and it unlocks for you the entire world’s music library. In the knowledge that this new power is yours there is the keenest satisfaction, for with the Pianola you can choose the music that exactly suits your mood and play it with the expression that fits your temperament of the moment. The presence of the Fianola brings a constantly increasing delight to every member of your family. It has a high educational and moral influence in the home and its music creates a restful atmosphere for the weary business man. The Pianola $250.00 upward. The Pianola Piano (upright) $550.00 upward. The Grand Pianola Piano $1500.00 upward. The Technola Piano $450.00 upward. The Aeolian Company maintains its own establishments in the following cities: CHICAGO, ILL. 202 Michigan Eoulevard ST. LOUIS, MO. CINCINNATI, O. 10C4 Clive Street 124 East 4th Street INDIANAPOLIS, IND. DAYTON, 0. 237 N. Penn Street 131 West 3rd Street Agencies in all the trincipct cities of the world. Send for descriptite catalog L and the address of our representative nearest to you, THE AEOLIAN COMPANY, Aeolian Hall, 362 Fifth Ave. The “yrecst Manufecturers of Musical Instruments in the World. comicbooks.com