Life, 1911-03-23 · page 5 of 44
Life — March 23, 1911 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than political satire**. It features three main ads: 1. **Milo cigarettes** (Egyptian brand) emphasizing quality and mildness 2. **Oakland Motor Car** — a 30 H.P. Runabout priced at $1000, marketed as "a distinguished member of a distinguished family" 3. **Old Overholt Rye whiskey** with period imagery The Oakland ad includes a brief narrative snippet about wealth and character that appears unrelated to the automobile itself. The "Yesterday and To-day" whiskey ad uses nostalgic imagery contrasting past and present drinking culture. There's a small section on the right with what appears to be a story excerpt, but it's disconnected from the advertisements. This represents typical early 1910s *Life* magazine content — a mix of ads targeting affluent readers interested in automobiles, spirits, and luxury goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Egyptian Cigarette of Quality AROMATIC DELICACY MILDNESS PURITY ™~ At your club or dealer's THE SURBRUG CO., Makers, New York 2H Four $1000 ; —= A Distinguished Member A Tale of Riches of a Distinguished Family a 4 ‘The entire OAKLAND line is distinguished company in any company. twas a thing to be despised—and This 30 H. P, Runabout is a particularly attractive car—in fact, it is he said he ne'er allowed thoughts of the ideal, smart light car fortwo. It isa medium-sized edition of as good pelf his soul to master; he declared y 5 acaras you can think of. Just the sizeto save your big car if you fave it led to woe; that it was not hard ) one—and suited to the work of both—if desired—in town or country. to show it brought sorrow in its train, N Proven out by three years of manufacture and use— everything ex- trouble, turmoil and disaster. He de- erimental is eliminated. It has a record of performance that separates clared you could not find happiness it from any other $1000 machine. Have our nearest dealer demonstrate or peace of mind with a weighty bank oe the superior qualities of this Runabout. At the Los Angeles Motor- account and an overplus of ducats; drome in November a car of this type made five miles in 4 minutes, 41 it could not procure you fame, could y seconds, or at the rate of 68 miles per hour. ji . fad ! All OAKLAND models are absolutely guaranteed for workmanship and material, and without not bring the world’s acclaim, though ‘exception are noted for their long life. Their medium weight is easy on tires and guarantees a max- you had the filthy stuff stored in bar- imum mileage from every gallon of gasoline. They are extremely easy to understand and to handle, rels, bags, and buckets. Fespanding co the Jiehast touch, — The OAKLAND 30 horse power Runabout should always be found in she garage where two or more cara are kepi. It is the ideal car for the business or professional man, Colors, for Run- about: Body, Royal Blue with Dayton Gray wheels or Oakland Red. Other OAKLAND Models Standard colors: Body, Royal Blue, Dayton Gray Wheels. LP. Touring car with ditachable fore door WP. 5 Pawenger Toarieg car with fore dows, 0 TPS mete eines | prfereh M8 BIE Dit Pomenter Touring cate ee 20 I, P.& Pamenger Toy Tonneae wih detachable “ove dere, #1180 10 I. P. 2 Pamenger Forder Wealth, he said, should ne'er be prized— Be sure to mall this coupon to the factory fe: Oakland Motor Car’ _//pss wren cite Sint Jesterday~@Mardm Company 700 Oakland Avenue, and To-da’ aS Y f , Pontiac, Michigan nina? Dard ‘ . ing link Z between the past and the present \ Old Overholt Rye The sam mack—the same ri 1. heme preg i Tedap mete fro tar But I noticed this tn him, (surely “twas treasure that he had you could not making a matter grim,) though he had what - extract a cent with a crowbar or a he denounced—heaps of dollars, gold derrick. —New York Times. A. OVERHOLT & CO. | a-plenty—it didn’t bother him at all Pittsburgh, Pa. with afflictions large or small; he was placid and serene; calmly down life's pathway went he. With a smile upon his face, he of wealth stood the disgrace; never did it make him sad, 50 ENG! aves CARDS OF YOUR NAME $1.25 consect scart HOSKINS puta. though you tried like mad, from « 938 Chestnut St. ss comicbooks.com